Marketing
4 Ways to Make B2B Marketing Less Boring
Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company's B2B efforts fall short, liven them up with four proven strategies.
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Marketing
Trying to Create Engaging Content for a Niche Industry? Here Are 5 Strategies to Help You Succeed.
Explore effective strategies for crafting specialized content that resonates with niche industries.
Building a Business
From Reactive to Proactive — 3 Ways to Make Your Venture Recession-Proof
Many entrepreneurs are reactive when it comes to adapting to crises. However, getting ahead of the curve and making decisions proactively will give you a greater chance of success when times are hard. One essential element of your success plan should be to focus (feasibly) on marketing to trump your competition.
Marketing
How to Build a Killer Marketing Function at Your Mature Company
A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.
By Bryan Karas
Marketing
How to Build a Marketing Function During the Go-to-Market Stage of Your Startup
If you think hiring experts is expensive, try hiring novices.
By Bryan Karas
Marketing
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.
Marketing
11 Google Ads Hacks That Have Taken My PPC Results to the Next Level
Google Ads isn't dead — far from it, actually. Here's how to make the most of this popular yet under-appreciated advertising platform.
By Amine Rahal
Marketing
From Zero to Viral — 4 Marketing Campaigns That Shook the Web in 30 Days
In the digital whirlwind, only a few campaigns rise above. Here are four campaigns that define viral success.
Marketing
9 Key Tips for Navigating the Upcoming 2024 Marketing Landscape
Elevate your brand's narrative — from traditional tactics to tomorrow's trendsetting triumphs.
By Mikey Lucas
Marketing
5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Unlock the power of affiliate marketing to bolster your brand's visibility and customer engagement.
Marketing
Your Guide to Choosing the Right Google Ads Consultant or Agency
Don't hire a Google Ads consultant without doing your due diligence.
By Amine Rahal
Marketing
Winning Strategies Behind Effective Hispanic Heritage Month Campaigns
Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.
Online Presence
6 Ways to Ace Social Media Branding for Your Startup
Social media offers a level playing field for startups to build their brand presence, but the high competition necessitates a strategic and streamlined social media branding approach.
Marketing
Is Your Marketing Broken? Here Are 10 Signs It’s Time to Make a Change.
10 signs to help you identify whether or not you need to rethink your current marketing plans.
By Joy Gendusa
Marketing
This Is the Real Reason Why Your Marketing Isn’t Resonating
Let's find out what could be the marketing misstep that's costing your business valuable sales and potential growth — and how you can make sure you turn that around.
By Holly MacCue
Marketing
4 Ways Creators Are Revolutionizing Marketing — and How Big Brands Can Benefit
With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from traditional approaches. It's time big brands take notice.
Marketing
6 Steps to Improve the ROI of Your Google Ad Campaigns
Trouble with your Google Ads? After nearly 20 years mastering the service, I've got the solution.
By Amine Rahal
Online Presence
How to Transform Your Business through Social Media Branding in 2023
Social media branding blends platforms' expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, fueling amplified brand awareness, trust and audience engagement.
By Jessica Wong
Marketing
How to Do Influencer Marketing the Right Way in 2023
There's a right way and a wrong way to incorporate influencers into your marketing strategy. Here's how to do it right.
By Amine Rahal
Marketing
Evolving a Small Business With Online Marketing
In this episode, Wade Dickinson, owner of Heirloom Engraver, shares how incorporating online platforms like Yelp into his business strategy has helped his business triple.
Marketing
Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead.
Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.
Marketing
On-Page SEO vs. Off-Page SEO vs. Technical SEO — Here’s How to Properly Optimize Each
These SEO types form a comprehensive strategy that's crucial for increasing a website's visibility and ranking in search engine results, which can lead to higher traffic and potential conversions.
By Omar El Bahr
Marketing
Creating Your Marketing Strategy? Make a Pot of Gumbo First
Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.
Online Presence
7 Strategies for Entrepreneurs in Partner and Affiliate Marketing
Here are seven ways you need to keep in mind while working with marketing partners for your company.
Marketing
What the ‘Barbie’ Movie Can Teach Businesses About Effective Multicultural Marketing
Here are three key insights from the "Barbie" movie's multicultural marketing playbook.
Marketing
Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead
If your marketing is not working, it is important to take action to address the problem.
Marketing
How to Use Your Human Design to Effectively Market Your Business
As you leverage your human design in your marketing strategy, take what resonates and leave the rest.
By Jamie Palmer