Online Marketing | Page 9

Here are a few tips on how brands can prepare for (and leverage) the impacts of AI-powered search.

Effective storytelling can help construct strong bonds between brands and audiences.

Here are seven tips to improve ecommerce checkout impact, including making costs and fees clear upfront, offering multiple payment options, making the online checkout button easy to find, and ensuring the user has a secure checkout experience.

College enrollment has been declining since 2010. Here are a few strategies to attract more prospective students to your institution.

A successful Shopify store is built on a solid marketing strategy. Read on if you want to discover the secrets of Shopify marketing.

From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here's how.

AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

Here's everything you need to know about creating and executing a successful B2B SEO campaign.

Repurposing content is a cost-effective and time-efficient way to maximize the value of your content marketing efforts.

Here are seven predictions for how brands will harness the power of virtual influencers in 2023.

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.

These five trends reveal that the best days of digital media are still ahead of us.

Small business owners can integrate low-cost PR techniques into their daily marketing activities.

Here are five principles you should consider applying to your marketing strategy this year.

The trial and error tested steps to starting your ideal business.

Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.

There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.

Small businesses need to do much more to grow their following on social media. Here's how to do it effectively.

These strategies will help you win and position yourself and your company in the best way this year.