Pay-Per-Click
News and Articles About Pay-Per-Click
Search Engine Optimization ![Andrew Raso]()
10 Questions You Need Answered Before Signing With an SEO Firm
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
Marketing Bootcamp ![Jason Parks]()
5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Marketing Bootcamp ![Eli Martin]()
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Marketing Bootcamp
5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Marketing Bootcamp ![Jason Parks]()
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
Amazon
Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
Marketing Bootcamp ![Anand Srinivasan]()
How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Marketing Bootcamp ![Ted Prodromou]()
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Marketing Bootcamp ![Eric Siu]()
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Marketing Bootcamp ![Rocco Baldassarre]()
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Marketing Bootcamp ![Tanya Benedicto Klich]()
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Why every entrepreneur should consider launching a YouTube ad campaign.
Marketing Bootcamp ![Neil Patel]()
Is Paid Search Ineffective for Online Marketing?
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Marketing Bootcamp ![Dharmesh Shah]()
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Marketing Bootcamp ![Anca Bradley]()
5 Ways You Can Be Swindled by Click Fraud
Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
