Pay-Per-Click
Marketing
SEO vs. PPC: Knowing Which Is Right for Your Website
Your choice will depend on your budget and how fast you want to build traffic.
Pay-Per-Click
3 Tips on Becoming a Pay-Per-Click Expert
PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
More From This Topic
Pay-Per-Click
5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Pay-Per-Click
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Google AdWords
5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Online Marketing
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
Amazon
Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
PPC
How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Linkedin
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Google AdWords
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Bing
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
YouTube
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Why every entrepreneur should consider launching a YouTube ad campaign.
