Pay-Per-Click
News and Articles About Pay-Per-Click
Native Advertising
![Jonathan Long]()
Here Is Why You Should Be Running Native Ads
'Natives' allow you to create ads that are far more interesting to consumers.
Take It From The Pros
![Ayodeji Onibalusi]()
4 Reasons Your Company Should Use Native Advertising
Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Click Through Rates
![Eric Siu]()
How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Search Engine Optimization
![Andrew Raso]()
10 Questions You Need Answered Before Signing With an SEO Firm
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
Pay-Per-Click
![Jason Parks]()
5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Pay-Per-Click
![Eli Martin]()
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Google AdWords
5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Online Marketing
![Jason Parks]()
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
Amazon
Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
PPC
![Anand Srinivasan]()
How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Linkedin
![Ted Prodromou]()
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Google AdWords
![Eric Siu]()
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Bing
![Rocco Baldassarre]()
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
YouTube
![Tanya Benedicto Klich]()
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Why every entrepreneur should consider launching a YouTube ad campaign.
