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More Posts on Pay-Per-Click
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
A great approach to online marketing is more of a bargain than you think.
The pay-per-click advertising program will be permanently discontinued in October.
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.