Pay-Per-Click
Marketing
SEO vs. PPC: Knowing Which Is Right for Your Website
Your choice will depend on your budget and how fast you want to build traffic.
Pay-Per-Click
8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
More From This Topic
Click Through Rates
How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Search Engine Optimization
10 Questions You Need Answered Before Signing With an SEO Firm
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
Pay-Per-Click
5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Pay-Per-Click
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Google AdWords
5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Online Marketing
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
Amazon
Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
PPC
How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Linkedin
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Google AdWords
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
