Pay-Per-Click

Marketing

PPC vs. Organic SEO — Which Marketing Strategy Is Best for Your Business? Here's How to Decide.

Choosing between PPC and SEO is crucial for any marketing campaign's success. This article explores the pros and cons of each to help you make an informed decision.

Marketing

11 Google Ads Hacks That Have Taken My PPC Results to the Next Level

Google Ads isn't dead — far from it, actually. Here's how to make the most of this popular yet under-appreciated advertising platform.

Marketing

Why PPC Is the Perfect Complement to Your SEO Strategy

What exactly are paid per click ads and what's the best way to use them?

Marketing

8 Key Questions to Ask Before Hiring a PPC Company

Make the right decision when it comes to the person managing your PPC campaign.

Data & Recovery

PPC vs. SEO: What's Best For Your Business?

Is one option better than the other?

Marketing

Pay-per-click Advertising: A Winning Game of Branding

A PPC ad campaign through Google and Bing is sure to generate satisfactory traffic on your website

Social Media

Build Your Social 'Net Worth' To Power Future Of Social Networking

What makes Social Networthing such an intriguing concept is that nearly anyone who is active on the internet can monetize their online presence.

Marketing

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.

Marketing

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.

Marketing

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.

Science & Technology

10 Questions You Need Answered Before Signing With an SEO Firm

A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.

Social Media

New Spam Attacks Everyone on Facebook: Especially If You Like Cat Memes

Do you "like" the hilarious memes constantly bombarding your Facebook? You may be prepared for some elaborate adware spam

Starting a Business

Dialing SMEs for Growth

Telecome giant Vodafone revisited its strategy to tap more SMEs and start-ups

Marketing

5 Google Pay-Per-Click Tricks To Save Your Business Money

If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.

Marketing

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.