Pay-Per-Click

News and Articles About Pay-Per-Click

10 Questions You Need Answered Before Signing With an SEO Firm
Search Engine Optimization

10 Questions You Need Answered Before Signing With an SEO Firm

A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
Andrew Raso
5 Google Pay-Per-Click Tricks To Save Your Business Money
Marketing Bootcamp

5 Google Pay-Per-Click Tricks To Save Your Business Money

If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Jason Parks
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
Marketing Bootcamp

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Eli Martin
5 Secrets to Increasing Adwords ROI
Marketing Bootcamp

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
How to Implement a Killer Online-Marketing Strategy for $15 a Week
Marketing Bootcamp

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
Jason Parks
Amazon Is Pulling the Plug on This Program for Businesses
Amazon

Amazon Is Pulling the Plug on This Program for Businesses

The pay-per-click advertising program will be permanently discontinued in October.
How to Distribute Your Marketing Budget Between SEO and PPC
Marketing Bootcamp

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Anand Srinivasan
9 Ways to Advertise on LinkedIn
Marketing Bootcamp

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
7 Common Mistakes Companies Make With Google AdWords
Marketing Bootcamp

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Marketing Bootcamp

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Rocco Baldassarre
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Marketing Bootcamp

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
Is Paid Search Ineffective for Online Marketing?
Marketing Bootcamp

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Marketing Bootcamp

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Dharmesh Shah
5 Ways You Can Be Swindled by Click Fraud
Marketing Bootcamp

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
Anca Bradley