Pay-Per-Click: Page 2
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Is Paid Search Ineffective for Online Marketing?
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
5 Ways You Can Be Swindled by Click Fraud
Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps.
3 Steps to Improve Your Ad's Clickthrough Rates
Use these three strategies to get more viewers to click on your ads.
5 Reasons Why Pay Per Click Ads Work for Small Budgets
PPC ads are so effective that by the time you can afford more, you may not need more.
Is PPC or SEO Better for Driving Traffic to Your Website?
Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
SEO for Business Explained: A Conversation With Rand Fishkin
In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.