Pay-Per-Click - Page: 2

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.

Richard Stokes

· 6 min read

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.

Richard Stokes

· 5 min read

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.

Richard Stokes

· 4 min read

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.

Brent Frei

· 5 min read

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.

Jason Fell

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.

Jason Fell

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.

Jonathan Long

· 3 min read

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.

Jonathan Long

· 4 min read

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?

Jonathan Long

· 4 min read

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.

Oz Ahmad

· 6 min read

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.

Jason R. Rich

· 4 min read

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.

Eric Siu

· 4 min read