SEO vs. PPC: Knowing Which Is Right for Your Website
Your choice will depend on your budget and how fast you want to build traffic.
Three Secrets to Using Google Analytics for Measuring Your Website's ROI
If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
How Can I Get Businesses to Advertise on My Website?
Seven Tips for Improving Pay-Per-Click Campaigns
Consider this advice for creating targeted keywords and maximizing click-through action.
A Look at Pay-Per-Click Tools for Small Businesses
If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Taking the Pain Out of Search Engine Marketing
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Running Display Ads with Google Gets Easier
Add logos, pictures, and rich media to your pay-per-click strategy.
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