Pay-Per-Click

SEO vs. PPC: Knowing Which Is Right for Your Website
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
AJ Kumar
Three Secrets to Using Google Analytics for Measuring Your Website's ROI
Technology

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
AJ Kumar
Seven Tips for Improving Pay-Per-Click Campaigns
Marketing

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
AJ Kumar
A Look at Pay-Per-Click Tools for Small Businesses
Marketing

A Look at Pay-Per-Click Tools for Small Businesses

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Jonathan Blum
Taking the Pain Out of Search Engine Marketing
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Jonathan Blum
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold