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Pay-Per-Click

Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
Technology

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
Marketing

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
Marketing

A Look at Pay-Per-Click Tools for Small Businesses

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.