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More Posts on Prototypes
These five steps will help you chart a realistic journey forward and hold yourself accountable along the way.
The feedback you get from a prototype is essential to moving forward with a product or idea.
Without a roadmap, your chances of failure increase.
Almost all errors are unconscious until circumstances bring them to light -- often through harsh consequences. Looking these missteps over now, ahead of time, will seem in the future like the height of wisdom.
The founder of the mission-driven FEED looks back on turning her passion project into a fully formed business operation -- and finding the right partners to help the brand grow.
Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.
There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
Obtained by Business Insider, it claims to show the company's "Product Equivalent" (PEQ) build.
If you don't validate your business idea with potential customers, you can't know if you're really offering them what they want or need.