"We passed an important milestone this quarter in achieving higher monetization of mobile users than non-mobile users for the first time," Chief Financial Officer Maggie Wu said.
The company -- which owns multiple dating websites, including OKCupid, Tinder and Match.com -- said its average paid-member count increased 36 percent in the first quarter.
Shares, which have lost more than a third of their value since the company reported fourth-quarter results on Feb. 4, rose 7.6 percent in extended trading on Thursday.
This projection is based on the company increasing advertising efforts and some brands reportedly willing to paying $10 million for 'sponsored lenses..'
While turning trial customers into paying ones, takes multiple touch points and a commitment to exceed expectations, the effort pays off with great dividends.