Sales Strategies | Page 6

Tech

Making Data Security Compliance a Revenue Driver

The SolarWinds cybersecurity attack and CNA breach have made corporate data security certification a higher priority than ever - not least in the customer acquisition process - and there are ways of making this significant investment pay additional dividends.
Marketing

3 Ways to Avoid Marketing-Budget Traps

Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the midst of budget cuts.
Building a Business

The Lucky 7 Steps to Channel Sales Success

Launching a channel sales program can help you accelerate your revenue growth. This article will help you learn how best to set up a channel sales program by tapping into the large customer bases of third party business partners. Think of it as "one-to-many" selling, as opposed to the "one-to-one" efforts most inside salespeople pursue.