Building a Business
Here’s What Sales Leaders Need to Focus on to Achieve Next-Level Results
New research from 1,000+ sellers and sales managers reveals what sales leaders can put into practice today to increase sales results.
Sales Strategies | Page 6
Human Resources
What The Greatest Showman Taught Me About Selling Effectively
Sales is about understanding your customer's needs and providing them with what they need to make their lives easier. Here's what The Greatest Showman taught me about selling effectively.
Business Operations & Logistics
7 Ways Leading Companies Boost Repeat Sales
For long-term success, businesses need to have customers coming back again and again for products or services.
Marketing
Here’s How to Conduct Better Lead Generation Experiments
Steps you can take to increase results for your business and keep it growing consistently.
Business Branding
Want to Increase Sales? Leverage this Brand Hack
It's important to work on increasing your brand awareness if you want to succeed in today's highly competitive business environment. This guide offers some helpful tips to help you boost your brand's visibility both online and off.
Marketing
Tips for Developing a Marketing System
Successful marketing lies in focusing on three main components and creating an efficient business system.
Business Operations & Logistics
This Core Principle Will Bring You More Success
When you're working so hard to build a successful business, focusing on giving and serving rather than getting seems almost counterintuitive. But it's not, and here's why.
Marketing
The New Opportunities That Virtual Event Are Bringing to Businesses
Pandemic restrictions may have eased, but multi-session online happenings are here to stay.
By Mike Allton
Thought Leaders
The 5 Steps to Selling a Website or Blog
There are many reasons why you might want to sell your blog or website. Maybe you're tired of having to manage an eCommerce site or find it challenging to come up with engaging content for your blog every week.
By Jacky Chou
Marketing
Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams
Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix.
Building a Business
3 Strategies to Take Full Advantage of Gaming’s New Decentralized Frontier — and Join a $178 Billion Industry
From sharing walkthroughs and tutorials on social media to "litepapers" to the power of livestream gamers as influencers, how to get ahead in the breakout decentralized gaming app space.
By Lion Shirdan
Thought Leaders
5 Tips to Perfect Your Elevator Pitch
Communicate your value proposition quickly and effectively to win more business.
Building a Business
Address These 10 Common Causes of Customer Friction to Maximize Success
Anything slowing or stopping a customer from purchasing - from poor website design to an unknowledgeable sales staff - is an existential issue that needs to be addressed immediately.
Marketing
What’s a Sales Lab, and How Can It Help Your Business?
If you've been looking for a platform to test out experimental sales ideas and practices that might just boost revenue, a sales lab could be the solution.
Marketing
5 Copywriting Tips to Increase Landing Page Conversions
Given the notably low typical landing page conversion rate, the need to drive more traffic to your site is critical, and there are proven and inexpensive ways of doing it.
By Jeremy Moser
Tech
How to Build a Strong NFT Community
This new investment vehicle uniquely requires the support of an associated community: the keys to creating one that's vigorous and loyal.
Marketing
Use Affiliate Marketing to Create a Loyal Audience
The travel and tourism industry requires marketing innovation more than ever before, and an affiliate-based approach continues to be a profitable investment, but how to pick the right ones?
By Ivan Baidin
Building a Business
A New Take on Selling — And Why It’s So Important
Just the word "sales" fills many entrepreneurs with anxiety, but it doesn't have to be that way.
Marketing
This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.
By Jessica Wong
Thought Leaders
Don’t Offer Customers Discounts If You Want to Be Successful
Cutting prices for products or services may seem a tempting proposition, but it comes with significant consequences.
Thought Leaders
Focus on This Often Overlooked Factor to Boost Sales and Profitability
Now more than ever, it's critical for your business to stand out where it counts.
By Steve Arizpe
Marketing
Use This Powerful Method of Persuasion to Keep Customers Coming Back for More
If you base your sales process on manipulation or pressure, you're missing out on much more enduring successes.
Building a Business
Do This to Level Up Your Customer-Experience Management Game
CX has become a lead indicator of performance, change and company culture, but what are the best ways of fueling a passion for it among employees?
By Phil Prosser
Marketing
3 Ways to Identify Your Company’s Unique Marketing Angle
How to make your business's marketing efforts perfectly match its brand.
By Nancy Solari
Thought Leaders
Harness the Power of Storytelling to Transform Your Business for the Better
Strategic storytelling will build brand loyalty, provide a better customer experience and power an evolution in your company.
By Divya Parekh
Building a Business
8 Ways to Maximize Your Home’s Sale Value
How to generate the highest possible return.
Marketing
How I Used a Mailing List and Contest Premise to Make $127,800 in 5 Hours
Using an already multiply-mailed contact list and a striking training-meets-contest premise, my dating coaching company enjoyed a remarkable return.
By Adam Lyons