Marketing
6 Quick and Easy Steps to Connect With Anyone
Prospective customers are people, first and foremost. Treat them that way and see what happens.
Selling | Page 3
Building a Business
5 Tips for Giving a Killer Sales Presentation
A lot rides on a sales presentation, but follow these tips, and you will set yourself, and your company, up for success.
Marketing
3 Steps to Bring Your New Electronic Product to Market
Follow these tips to turn your concept of a brilliant new gadget into profit.
By John Teel
Building a Business
How to Launch a Product That Sells
Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.
By Dorie Clark
Building a Business
How to Convince Investors You Can Sell
Your success, as a company and as an investment, will depend on your ability to get customers to buy i service.
By Scott Shane
Building a Business
4 Tactics to Sell Expensive Products
Once you learn to approach each sale from using these strategies, you can increase your close rate and your profits.
Building a Business
5 Ways to Sell Smarter, Not Harder
Customers don't want to be pushed to make a purchase. They want to be guided into their own decision-making process.
By Danny Wong
Building a Business
The Entrepreneurial Chicken-or-Egg Dilemma
It's hard to sell a product before it exists. It's also hard to perfect an offering without steady cash flow.
By Carolyn Rodz
Marketing
Features Tell But Benefits Sell
Inspirational language packaged with a great benefits-focused message helps create binding relationships with others.
By Ivan Misner
Online Presence
4 Ways to Use Social Media to Sell Your Products
This week our expert Steve Fusco provides entrepreneurs advice on how to use social-media platforms to increase sales.
By Steve Fusco
Building a Business
5 Reasons Why Many Schools Don’t Offer Degrees in Sales
The simple act of selling is more complex than ever before. So why isn't it a major focus for colleges and students?
By John Holland
Building a Business
Have a Burning Business Question? Ask the Expert: Sales Pro Joe Gustafson.
Our expert this month is looking to take your questions about all things sales, including pitches, presentations, training and coaching.
Marketing
Selling Your Product to a Big Chain in 5 Painstaking Steps
There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.
By Zeynep Ilgaz
Building a Business
3 Reasons You Should Sell Your Business
Owners who ponder over selling their business do not always do so out of financial desperation or trouble but usually because they are looking for the next opportunity.
Building a Business
How Do You Make Your Business Sale-Ready From the Beginning?
Even if you're just starting out, it may be smart to start planning for that big day. Here are three considerations.
By Steve Cook
Building a Business
To Have a Successful Meeting With Executives, Salespeople Need to P.U.S.H.
Skip 'consultative selling' and focus on this strategy instead.
By Adrian Davis
Marketing
Step 1 to Selling Your Book? Don’t Pretend It’s ‘Free.’
Free books that aren't and gaming the best seller lists are deadend paths for entrepreneurs intent on making a living as authors.
Entrepreneurs
Confidence, Man: It Starts With Knowing as Much as the Boss
Seven tips for entrepreneurs looking to convey to employees the conviction underlying the companies they founded.
By Dave Mattson
Business Accounting
When Negotiating, Choose Your Words Very, Very Carefully
A recent study shows that slight linguistic choices can significantly alter a negotiation's outcome.
By Laura Entis
Building a Business
The Psychological Trigger That’s Confusing Your Customers
And what you can do about it.
By Talia Wolf
Marketing
When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top
The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Marketing
9 Habits of Persuasive Business Leaders
Be effective in negotiations by enlisting these techniques. Then you'll practice the art of influencing others with finesse.
Thought Leaders
The 17 Skills Required to Succeed as an Entrepreneur
From the ability to manage money to managing relationships and stress, the list of what it takes to build your business is long.
By Sujan Patel
Marketing
7 Tips for Storytelling That Dazzles Audiences
Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
By Thai Nguyen
Brick & Mortar
This Staging Service Can Make Your House a Hot Property
Looks can be deceiving, but using a staging service to have your house look its best can bring big bucks from potential buyers.
By Jason Daley
Brick & Mortar
Barbara Corcoran’s Essential Shark Tools for Success
A real estate executive learns firsthand from an industry icon how to bootstrap a business, be a strong seller, attempt balance and recover from any hard knocks.
Marketing
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
By Bob Circosta