Marketing
Skip the Reluctant Customers. Start Resonating With the Right Crowd.
You don't want the clients that are hard sells.
By Kate Swoboda
Selling | Page 4
Thought Leaders
4 Entrepreneurial Cult Classics to Cultivate Success
Add these business titles to your book bag to get your thinking off the beaten path.
Thought Leaders
The 8 Must-Have Elements to Make Your Presentation Rock
Presentations can either be very engaging or very dull. Here are a few pieces of advice to ensure yours is not only memorable but enjoyable.
Building a Business
5 Things Your Business Must Stop Doing to Be Successful
Valuing customers, trusting employees and staying focused on the vision are what we should be doing, or at least resume doing.
Building a Business
How to Psych Yourself Up to Make That Call
You can't sell without lifting that receiver, so it's time to embrace your discomfort and find your strength.
By Jeff Shore
Building a Business
Sell Like a (Literal) Rock Star With These 5 Takeaways
Use these lessons from some of the biggest acts in music to up your game with your clients.
By Steve Jones
Marketing
How to Sell to the Hyper-Aware Consumer
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Marketing
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed
Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
By Marc Wayshak
Building a Business
The Only 9 Things You Need to Know About Selling
Being a great salesperson isn't about gimmicks or systems. Here are the nine essential do's and don't's to help your pitch.
By Steve Tobak
Building a Business
6 Tips for Creating an Effective Internet Direct Mail Campaign
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
Marketing
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Marketing
5 Tips for Producing Direct Mail Copy That Sells
These strategies will help you craft a direct mail piece that will connect with your customer.
Marketing
How to Go ‘Cha-Ching’ With an Affiliate Program
When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.
By David Chait
Building a Business
The 5 Key Elements of a Great Direct Mail Sales Piece
If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
Marketing
Why You Should Sell First, Build Later
For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.
By AJ Agrawal
Building a Business
3 Tricks to Building Value When You Sell
If you want to set yourself up for failure, pitch features. If you want to be successful, focus on the end outcome.
By Marc Wayshak
Building a Business
10 Key Elements of a Perfect Investor Pitch
One of the first steps on your way to making an idea a reality is pitching. Here are 10 ways to make sure you ace your presentation.
Marketing
Why Discounts Are a Trick
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
By Gene Marks
Building a Business
How to Ease Acquisitions from the Acqui-Hired Founders
Tech giants aren't just looking for talent, they're buying it. See what the transition has been like for start-up founders.
Marketing
Flip ‘I Hate’ to ‘I Love’ to Sell
5 tips for sales professionals who want to love their job.
By Barry Farber