Social Media Metrics | Page 2

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.

The raw number of followers you have is much less significant than the number of highly engaged followers you have.

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.

These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.

Here's a 3-step plan that can help you build the technical knack required to take your startup places.

How this changes your digital and social media strategies and could lead to a competitive advantage.

Here are a few simple things you can do to help your content break through and reach more of your fans across any social network.

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.

Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.

Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.

Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.

Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.

If you're curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the best piece of advice is to keep trying new things.

Stop relying on manual labor and take a deep dive into social-media time saving tools.

Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.

Growing your following on social media requires being methodical, not magical.

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.

The best start to your social-media-marketing strategy is when people enjoy their experience dealing with your business.