Social Media Metrics | Page 3

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.

When it comes to social media, the 'see what sticks' mentality isn't always recommended.

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.

A social-media expert can't give you the secret to their success in five minutes, so don't ask.

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.

Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.

With small businesses starting to think more like tech startups in terms of innovation and growth, here are a few tips to help companies get started down that path.

While 69 percent of people say they surf the internet while the TV is on, 76 percent said their primary focus is actually watching what's on TV, according to a new survey.

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.

Find out who's watching your YouTube videos, and how you can improve your video results.

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.