Give And Ye Shall Receive You have to give something to get something.

Emery Air Freight, once the leader in air-freight shipping,offered rush service, economy service and small and large packagedelivery. Federal Express sacrificed, focused on delivering smallpackages overnight-and put Emery out of business. You need to focuson one core component or one market segment, especially whenyou're just starting out. Developing a single product orservice is much easier and far less costly than trying to offer awhole product line and a host of services. Keep it simple.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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