"Department of Zinformation"

The winery has fun educational programs to help guests improve their wine IQ

Department of Zinformation

Ravenswood Winery
Sonoma, California

Ravenswood Winery began life in 1976, when Winemaker Joel Peterson scrambled to harvest eight tons of Sonoma County Zinfandel before the rains fell. A student of Native American mythology, Joel knew that the raven was a trickster who taught humans how to survive.

Joel learned well. "In the 1960s and 70s," he recalls, "The European wines I admired were made in a relatively primitive way, without much technological interference. I didn't see why Ravenswood couldn't employ Old World methods if we were vigilant. Why eliminate a time-honored tradition by substituting technology that's more like food processing than winemaking?"

Because of this philosophy Ravenswood employs relatively archaic winemaking techniques. For example, instead of sterilizing their grape juice with sulfur and adding a commercial yeast culture, the winery uses native vineyard yeasts that have a broader range of flavors and aromas. They also ferment in small, open-topped tanks and allow the temperature of the juice to get very warm to extract all the color and flavor possible. The wine remains in contact with its skins for weeks, not days, after which they age it in small French oak barrels.

Working with different Zinfandel growers, Joel discovered that many of these meticulously farmed vineyards yield distinctive flavor profiles from specific spots. The result is Ravenswood's prized Vineyard Designate Series. These unique, handcrafted wines are very limited in production and are only available to taste at Ravenswood's Visitor Center. But that's just one reason people visit Ravenswood.

The winery is a regular "Department of Zinformation" with fun educational programs to help guests improve their wine IQ. There's even an official wine educator on staff who, each morning, guides visitors through the historical Estate Vineyard, with some of the area's oldest clones. From there, he shows them the barrel room and Ravenswood's "non-wimpy" winemaking process, and often shares a taste--right from the barrel. On weekdays, an afternoon tour includes wine and cheese pairing. And for a hands-on lesson, visitors can reserve a spot in a Blending Seminar. It's no wonder visitors often return the next day to further their education and enjoy Ravenswood's distinctive tasting room-only wines.

What to Buy:
'06; Bedrock Zinfandel
Pungent, cassis, blackberry, Asian spices, dark-berry preserve, good spicy snap $50
'06; Ravenswood IconBold blend of Zinfandel, Petite Sirah, and Carignane. Red and dark berries, Asian spices, minerals, pungent herbs $75
'05; Ravenswood PickberryOak spice, vanilla, ripe red berry, tobacco, sweet red and dark berry, vanilla bean $50

Contact:
888.669.4679; 707.933.2332
www.ravenswood-wine.com
18701 Gehricke Rd.
Sonoma, CA 95476

Getting There:
From CA12/121, turn right on Napa Rd. Turn right onto 8th St. E. Turn left on E. MacArthur St. Turn rt. on 7th St. E. Turn left on Lovall Valley Rd. Turn right on Gehricke.

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business Solutions

Learn to Build a ChatGPT Bot for Only $30

If you want to see what AI can do for your business, grab this course bundle today.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Health & Wellness

5 Essential Steps to Expand Your Vision and Start Living Your Dream Life

It's time to break free from your comfort zone and expand your vision. When you refuse to settle for a mediocre life, you can start building a life you love.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.