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Book Excerpt: <i>Outsmarting Goliath</i> How can you compete with companies that are bigger than you? Try outsmarting them with these creative marketing tips from <i>Outsmarting Goliath</i>.

By Debra Koontz Traverso

Opinions expressed by Entrepreneur contributors are their own.

Editor's Note: When facing competition from companiesthat have tremendous marketing budgets and resources, you may feela bit overwhelmed. Author Debra Koontz Traverso recognizes that feeling, and can help youturn it around by providing an arsenal of tips and methods to bringyour business to the same level in Outsmarting Goliath: How to Achieve Equal Footingwith Companies that Are Bigger, Richer, Older and BetterKnown. Read on to find out how you can use unconventionalmarketing methods to spread the name of your business.

You've got a dynamite product or service, but sales are off.You've tried every conventional marketing technique there is,but nothing seems to work. What should you do?

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