For Subscribers

That Covers It

You might not ever need another business book.

By Mark Henricks • Nov 1, 2002

Opinions expressed by Entrepreneur contributors are their own.


Business: The UltimateResource, the new single-volume reference fromPerseus Publishing ($59.95), lives up to its name. Its more than2,000 pages include contributions from 200-plus experts andauthors, including Daniel Goleman (Emotional Intelligence)and Geoffrey Moore (Crossing the Chasm). The first of sevenmajor sections, "Best Practices" offers essays from topmanagement experts summarizing recent thinking in strategy,marketing, innovation, productivity, quality and more. The secondsection consists of checklists and action lists on tasks fromcreating a cash flow statement to disaster planning. A managementlibrary summarizes more than 70 business books past and present.It's followed by profiles of business giants and theorists.You'll also find a dictionary with 5,000 terms and profiles of150 countries, all U.S. states and 24 global industry sectors. Aconcluding resource section directs readers to more than 3,000sources on more than 100 topics. And that isn't all. Freemonthly upgrades, including new checklists, essays and booksumma-ries will be e-mailed to users and be available on thePerseus Web site. Business sets the standard for beingencyclopedic and authoritative. It's simply the best generalbusiness reference ever.

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