Follow These Checkpoints to Enhance Your Customers' Experience Creating a positive buying experience is essential to developing lasting customer relationships. Consider a number of customer touch points with this road map.

To ensure that your business is making the right customer impression, start by looking at your storefront. Signs and displays should be welcoming and let customers know you're ready for business. Hire employees who know how to create a pleasant buying experience. What about your online presence? Is it easy to view, not just on a desktop, but on your customers' mobile devices too? Your customers should enjoy a stress-free purchasing process.

Follow this road map to make sure the customer experience for your business is at its best at every step of the buying process. From creating the first impression to making the sale, use these touch points to ensure customer loyalty. Find other infographics and articles in this series to help you enhance your business—brought to you by the Ford Transit.

Click to Enlarge