Horse Sense

What's Moody Mare? Jan's Wow Neigh? Arousing curiosity can get readers to zoom in on your ad.

By Jerry Fisher • Mar 1, 1998

Opinions expressed by Entrepreneur contributors are their own.

Q: We seem to be getting customer response from our ad, but Istill feel it's too cluttered and wordy. Can you help?

Jeannie Macone
Equi-Ternatives Inc.
Bradenton, Florida

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

Digestible insight on how to be a better entrepreneur and leader
Lessons for starting and growing a business from our expert network of CEOs and founders
Meaningful content to help you make sharper decisions
Business and life hacks to help you stay ahead of the curve

Join Now Log In

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid

Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.

A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did

Use These Words and Gestures to Impress Your Boss

Everything You Need to Know About Franchise Law

The Top 2% Swear By This Negotiation Tactic Most People Overlook

Most Popular

See all

Marketing

Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

By Joshua Kreitzer