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Walk the Talk

Get others to spread the word about your business.

By Kirsten Osolind

Opinions expressed by Entrepreneur contributors are their own.

Kevin Bacon, who gained immortality with the cult game SixDegrees of Kevin Bacon, turns 47 this July. The game, originallydeveloped by three college students in Pennsylvania, permeatedpopular culture via word-of-mouth. It's since earned its ownreference page on Wikipedia, a free online encyclopedia built byword-of-mouth.

Wise word-of-mouth marketing works, and word on the street isthat this type of marketing is reinventing its image. Here'show to make it work for you.

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