For Subscribers

Stick Your Neck Out

Turtle Transit takes its marketing to the streets to show off.

By April Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

While other businesses use aggressive outdoor advertisinggimmicks like car wraps to get attention from customers, one mobilemarketing company decided to take it one step further and toolaround town in a gigantic turtle. Using a 1999 VW Beetle, DavidBelyea, 30, Sharon Mulcahy, 30, and James Riseborough, 37, thefounders behind Turtle Transit, combined foam, fiberglass andengineering plastics to create a 3-D turtle on wheels.

Cecil the Turtle draws looks of amazement as it cruises theBoston area, intriguing not only passersby, but also companieslooking for innovative advertising. Turtle Transit's ingeniousapproach to advertising doubles as a tangible example of what thecompany can offer clients. Impressed, signed on-andvarious MonsterMobiles (a PT Cruiser and four customized LandRovers) can now be seen around town, emblazoned with the jobsite's monster mascot, Trump.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.


I Advise the Real-Life 'Logan Roys' of the World. Here's Where the 'Succession' CEO Went Wrong.

Based on my experience working with and counseling the real-life Logan Roys of the world, here are five lessons the Roy family could benefit from learning.

Cryptocurrency / Blockchain

5 Reasons Why Crypto Projects Need PR in a Bear Market

In economic downturns, companies will cut costs, tighten the belt, retreat. It's ingrained in human DNA, because those who didn't adapt didn't survive. But with both the personal and the economic, merely shrinking or hiding is not enough.

Starting a Business

Is Your Start Up Safe? Here Are 7 Reminders On How To Protect It

Your start-up company is your baby. Whether you have a company or are thinking about starting one, don't forget these seven ways that it can be easily attacked without proper precautions.

Business News

Gen Z Loves the Toyota Camry. Here's What Car Brands Boomers Love Most

S&P Global Mobility provides data on what types of each age group likes the most, based on car registration.