For Subscribers

Keeping It Real

Profile of a small, independent publishing company

By Michelle Prather

Opinions expressed by Entrepreneur contributors are their own.

They say there's not a lot of money to be made in publishing(print, that is). And unless you head a megaconglomerate oryou're an editor of a fashion magazine with a hefty clothingallowance, maybe they're right. But take it from LosAngeles-based Really Great Books Inc. founders Nina Wiener and MariFlorence-if books are your passion, running an independent pressequals fulfillment. And it could even make you popular. "Well,Nina is," says Florence, 36, a writer who used to pitch ideasto Wiener when she worked as West Coast editor for the fallenBuzz magazine's Buzz Books imprints division.

The truth behind Wiener's "popularity" is neverrevealed, but they admit Really Great Books' cheering sectiongrows daily. Books like 1998 first release Take My Picture GaryLeonard ($17.95, byGary Leonard, nationally acclaimed L.A.-based crime novel TheJook by Gary Phillips ($12.95), and screenwriting favoritePlots and Characters ($24.95) by Millard Kaufman, whichdebuted on the Los Angeles Times Bestseller List, haveprompted swarms of fan e-mails and submissions to thepublishers' Los Angeles office.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

TikTok Influencer Reveals She Makes $350,000 a Month on OnlyFans. 'Absolutely Unreal.'

When Tara Lynn promoted her OnlyFans page on TikTok, she saw her income more than double.


Why It's Important to Incorporate Twitter Into Your Business's Marketing Plan

How businesses are using Twitter to market their brand in unconventional ways.