Keeping It Real
Profile of a small, independent publishing company
By Michelle Prather •
Opinions expressed by Entrepreneur contributors are their own.
They say there's not a lot of money to be made in publishing(print, that is). And unless you head a megaconglomerate oryou're an editor of a fashion magazine with a hefty clothingallowance, maybe they're right. But take it from LosAngeles-based Really Great Books Inc. founders Nina Wiener and MariFlorence-if books are your passion, running an independent pressequals fulfillment. And it could even make you popular. "Well,Nina is," says Florence, 36, a writer who used to pitch ideasto Wiener when she worked as West Coast editor for the fallenBuzz magazine's Buzz Books imprints division.
The truth behind Wiener's "popularity" is neverrevealed, but they admit Really Great Books' cheering sectiongrows daily. Books like 1998 first release Take My Picture GaryLeonard ($17.95, www.reallygreatbooks.com) byGary Leonard, nationally acclaimed L.A.-based crime novel TheJook by Gary Phillips ($12.95), and screenwriting favoritePlots and Characters ($24.95) by Millard Kaufman, whichdebuted on the Los Angeles Times Bestseller List, haveprompted swarms of fan e-mails and submissions to thepublishers' Los Angeles office.
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