For Subscribers

Designing Women

A "by women, for women, about women" attitude is making this greeting card company a success.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

It's all about the girl talk. at least it is at SimplyShe, agreeting card and gift product company founded by friends MariaPeevey and Lisa Bicker. SimplyShe's signature line of HerSpeakgreeting cards targets women going through different, and sometimestrying, life experiences-from marriage and motherhood tocareer changes and body-image issues. The partners started the SanFrancisco-based company in 1999 after Peevey ended a relationshipand was consoled by funny yet poignant cards from one of her bestfriends (now the company's co-creative director). Says companypresident Peevey, "The whole reason we're able to[address] these various events is because they're eventswe've experienced ourselves."

Getting the greeting cards into the hands of women was anothertriumph. While most card companies just focus on stationery stores,Peevey, 33, and Bicker, 39, were determined to get their productinto fashion and home furnishing stores as well. In less than sixmonths, the pair succeeded in placing their cards on the shelves ofsuch specialty fashion boutiques as Fred Segal and Henri Bendel.Today, they're sold in more than 300 stores nationwide, and thecompany is expecting 2002 sales of $1 million.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business Plans

5 Things to Know and Do Before Writing Your Business Plan

If you need a business plan, there are certain things you need to know and do before you sit down to create it. In this article, you'll learn five things to complete before writing your plan to ensure you get the best results.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.


Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

Growing a Business

Scaling Made Easy: How to Scale Your Business like a Fortune 500 Company

Once you have the night-vision skills of Fortune 500 restaurants, scaling becomes effortless. Here are 3 ways to scale, hidden in plain sight.