Shelf Life

Want to get your product on grocers' shelves? Don't go it alone.

By Tomima Edmark • Oct 1, 1998

Opinions expressed by Entrepreneur contributors are their own.

The next time you go shopping at your local grocery store, take note of the vast number of products lining the shelves. How did they get there--and how can you get your product there, too?

Today, securing shelf space isn't easy--especially if you own a small company with only one product. The truth is, it's costly, time-consuming and complicated. It takes a savvy entrepreneur to find the right representation and distribution channels for each market.

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