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How This Clothing Entrepreneur Engages With Customers as His Brands Grow Entrepreneur Network partner Jen Hacker sits down with Bobby Kim about launching his streetwear lines.

By Jen A. Miller

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Bobby Kim (Bobby Hundreds) is the co-founder of The Hundreds and most recently Jennifer. He sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk about how his customers influence his brands.

Founded in LA, The Hundreds is a streetwear clothing and media brand.

Jennifer is a streetwear line of clothing designed for women to be coveted by men. Because, as Kim put it, "How come it's okay -- trendy, even -- for girls to covet their guy's clothes, but not the other way around? Isn't it time for a women's label that men beg for?"

Jennifer began with a signature product, the Jennifer hoodie, but has now expanded to include t-shirts and hats.

Watch more videos from the folks at Toast Meets Jam on their YouTube channel here.

Related: Entrepreneur Startup Stories: Jennifer Hyman, Rent the Runway

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Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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