Athletes
Chris Paul Was Tired of Bland Plant-Based Snacks — So He Made His Own.
Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.
It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
This Fast-Growing Fitness Franchise Started as a Way to Get Kids' Energy Out. Now, It's a Pathway to the Olympics.
With ninja-style obstacle racing joining the modern pentathlon, USA Ninja Challenge is now an official Olympic training partner — and business is booming.
"You Have to Grow Up Fast": How This College Athlete Became a CEO Before Turning 18
18-year-old Boogie Fland signed his first NIL deal at 15, becoming New York's first high school athlete to secure a sponsorship. As he prepares for the NBA draft, he reflects on the insights he learned from his business manager, Julian Aiken, with Entrepreneur.
Reimagining Investment Strategies
When Calvin Garwood, along with his co-founders Alex Acker and Kenny Farinloye, launched Amongst Elite Capital, they set out to challenge the status quo.
Kyle Kuzma Has Been an NBA Champion and an Underdog — Now He's the One Telling His Story
Kyle Kuzma has navigated the highs and lows of the NBA, from winning a championship with the Lakers to facing struggles with the Wizards — now with the Bucks, he's embracing his journey and controlling his own narrative.
He's Helping College Athletes Navigate a Multi-Billion-Dollar Industry — But His Top Money Tip Can Help Anybody Grow Substantial Wealth
Michael Haddix Jr. saw his father, a former NFL player, struggle with money management after retirement. Now, he wants student-athletes to secure their financial futures.
'Show Me the Money!': How this Talent Agent Helps Stars Like Tracy McGrady and Gradey Dick Turn Their Platforms Into Multi-Million Dollar Brands
Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.
Why Every Athlete Should Think Like a Startup Founder
Whether you're a high-profile star or a lesser-known athlete, thinking like a startup founder can unlock long-term financial stability, emotional fulfillment and career longevity.
5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes
If you want to learn the keys to success, champion athletes offer ideal lessons.
3 Secrets to Help You Win Gold at Work, According to Greatest-of-All-Time Olympic Athletes
You can use some of the same techniques as Simone Biles and Michael Phelps to win your own 'medals' at the office.
From Tragedy to Triumph: How Robert Palmer Redefines Success and Leads by Example in Life and Business
Robert Palmer is a lifelong athlete and human performance coach to executives and entrepreneurs.
Tennis Champion Coco Gauff Reveals the Daily Habits That Help Her Win On and Off the Court — Plus a 'No Brainer' Business Move
As Gauff prepares for the Olympics in Paris this summer, she's sticking to some tried-and-true routines for success.
What The NFL Teaches Us About Creating a Winning Team
How to build organizational culture by drawing inspiration from how NFL teams operate.
Adopt The Winning Habits of Elite Sports Stars to Unlock Entrepreneurial Greatness
The traits acquired by elite athletes are strikingly similar to those acquired by the most successful entrepreneurs in the world.