Athletes | Page 2

The dawn of marketing through blue checkmarked student-athletes is upon us.

Nazarian transitioned from real estate to a disruptive direct-to-consumer wellness company that has defined the percussive massage therapy space.

Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?

College athletes can legally make money from their name, image and likeness.

To get where you want to go, start out where you don't fit in. You'll be happy you did.

Ace your business and life goals with these lessons from the tennis superstar.

And what busy entrepreneurs can learn from them.

The basketball legend is the franchise's new brand ambassador. He's got his work cut out for him -- but Shaq's never been afraid of a challenge.

A chat with the NBA star and his SC30 partner about looking beyond basketball.

From Shawn Johnson and Lindsey Vonn to Venus Williams and Maria Sharapova, women athletes are starting businesses. And why not? They already have the right mindset.

Soccer superstar Alex Morgan shares her tips for scoring a good night's sleep.

Many have tried to launch a new sports league. Few have succeeded. But that hasn't discouraged the star, who's trying to revolutionize his sport by competing against the league he once played for.

Great achievements begin with a goal and a plan.

Mikey Taylor discusses how to make money after you've reached the peak of your athletic career.

Mayke Nagtegaal competed with the Royal Dutch Skaters Association. Today, she maneuvers the hair-raising curves of a cloud-technology startup.

NBA legend Shaquille O'Neal has a big idea (naturally) about the events business.

Names like Jack Ma, Marc Benioff, Jeff Bezos and Richard Branson are inspiring a new generation of youth.

For the tennis champ and entrepreneur, teamwork is the key to success.

"Something about simply endorsing an Irish whiskey didn't feel right to me -- I wanted to create my own."

Sports journalist Don Yaeger, author of over 30 books and 11 New York Times bestsellers, shares some of the insights he's learned.

Paul Rabil is going all-in to literally change the game.