B2B | Page 4

Building a Business

The Missing Ingredient in B2B’s Trillion-Dollar Industry

The opportunities for B2B ecommerce are huge, especially for companies willing to break the mold, take some risks and humanize their B2B strategies.

By Aaron Orendorff

Building a Business

7 Assumptions Salespeople Should Never Make

Buying behavior continues to change at warp speed. Here are seven things not to do.

By John Holland

Building a Business

5 Ways to Improve Your Content-Marketing Strategy in 2016

Thinking beyond a blog and taking a close look at all key performance indicators are just a few ways you can maximize content marketing in the New Year.

By Jonathan Long

Building a Business

5 Reasons Why Many Schools Don’t Offer Degrees in Sales

The simple act of selling is more complex than ever before. So why isn't it a major focus for colleges and students?

By John Holland

Marketing

Here’s How ‘Boring’ B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing

Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.

By Daniel Newman

Tech

How to Deal With Increasingly Picky Business-Software Buyers

Great UXpectations! The dark days of poor UX are finally lifting. Is your company involved?

By Dharmesh Shah

Building a Business

8 Keys to Providing Consulting Services to Startups

Businesses need outside experts who can do the work, as well as provide training on what needs to be done. That's called leading by example.

By Martin Zwilling

Thought Leaders

From A to Z: 200 Essential Resources for Entrepreneurs Building a Business

It is a very long journey from great idea to functioning business but, happily, there is help available every step of the way.

By John Rampton

Building a Business

4 Ways to Grow Your Business at Trade Shows

There is no greater opportunity to boost your business than when everyone who matters in your industry is under one roof.

By Pratik Dholakiya

Business News

Taking Aim at the Booming B2B Market, Amazon Launches Marketplace Strictly for U.S. Businesses

The ecommerce giant is intensifying its quest for a piece of the flourishing nearly $8 trillion-dollar business-to-business sector.

By Kim Lachance Shandrow

Building a Business

3 Ways Your Startup Can Earn the Trust of Prospective Clients

People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?

By Gregg Schwartz

Marketing

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.

By Brett Relander

Marketing

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.

By Daniel Newman

Building a Business

3 Signs That Your Partner Program Is Going Belly Up

How to ensure your partner program is set up for success, rather than ending up a total dud.

By Kumar Srivastava

Marketing

3 Critical B2B Digital Marketing Hacks

These tricks will make you a B2B marketing wizard.

By Mike Templeman

Marketing

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.

By Mike Templeman

Building a Business

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.

By Mark Woollen

Building a Business

Software for Small Businesses Can Help Them Grow, and Be Profitable for You Too

One of the top issues for business owners is finding time, so technology solutions are needed to ease the burden.

By Stuart Wall

Building a Business

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now

By Liz Staplefoote

Tech

Startup Aims to Meet Tech Challenges of Dining Industry

Red Book Connect's solutions for the four biggest issues restaurants face are already embraced by large numbers of businesses.

By Adam Toren

Building a Business

This Startup Landed Groupon as Its First Customer. Here’s How.

The CEO of Yesware shares 8 secrets to landing that first big client.

By Minda Zetlin