Building a Business
The ‘F-Word’ in B2B Relationships
When the customer tells you everything is "fine" it is time be alarmed.
B2B | Page 4
Online Presence
Why Facebook Is Essential to Your B2B Marketing
Just because you are in the business-to-business area, don't write off Facebook to engage and retain clients.
By Gene Hammett
Building a Business
B2B? C2C? VC-Backed? Read on to Have These and Other Business Models Explained.
Here are five business models your startup can use in its pursuit of bringing in revenue.
By Igor Shoifot
Tech
Could B2B Ecommerce Be Your Company’s New Frontier?
A leading ecommerce expert offers eight insights on to boost your B2B online orders.
Online Presence
Why You Can’t Ignore LinkedIn for Thought Leadership
With over 400 million users, LinkedIn is becoming a bigger and better platform for business growth.
By Gene Hammett
Building a Business
The Missing Ingredient in B2B’s Trillion-Dollar Industry
The opportunities for B2B ecommerce are huge, especially for companies willing to break the mold, take some risks and humanize their B2B strategies.
Building a Business
7 Assumptions Salespeople Should Never Make
Buying behavior continues to change at warp speed. Here are seven things not to do.
By John Holland
Building a Business
5 Ways to Improve Your Content-Marketing Strategy in 2016
Thinking beyond a blog and taking a close look at all key performance indicators are just a few ways you can maximize content marketing in the New Year.
Building a Business
5 Reasons Why Many Schools Don’t Offer Degrees in Sales
The simple act of selling is more complex than ever before. So why isn't it a major focus for colleges and students?
By John Holland
Marketing
Here’s How ‘Boring’ B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing
Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Tech
How to Deal With Increasingly Picky Business-Software Buyers
Great UXpectations! The dark days of poor UX are finally lifting. Is your company involved?
Building a Business
8 Keys to Providing Consulting Services to Startups
Businesses need outside experts who can do the work, as well as provide training on what needs to be done. That's called leading by example.
Thought Leaders
From A to Z: 200 Essential Resources for Entrepreneurs Building a Business
It is a very long journey from great idea to functioning business but, happily, there is help available every step of the way.
By John Rampton
Building a Business
4 Ways to Grow Your Business at Trade Shows
There is no greater opportunity to boost your business than when everyone who matters in your industry is under one roof.
Business News
Taking Aim at the Booming B2B Market, Amazon Launches Marketplace Strictly for U.S. Businesses
The ecommerce giant is intensifying its quest for a piece of the flourishing nearly $8 trillion-dollar business-to-business sector.
Building a Business
3 Ways Your Startup Can Earn the Trust of Prospective Clients
People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?
Marketing
The Secret Ingredient for Succeeding at Content Marketing
The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Marketing
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Building a Business
3 Signs That Your Partner Program Is Going Belly Up
How to ensure your partner program is set up for success, rather than ending up a total dud.
Marketing
Stop Trying to Kiss Your B2B Clients on the First Date
They're not like those other B2C customers.
Building a Business
To Nurture Business Customer Loyalty, Foster Community
Connecting customers with each other to discuss common challenges builds tight bonds with you.
By Mark Woollen
Building a Business
Software for Small Businesses Can Help Them Grow, and Be Profitable for You Too
One of the top issues for business owners is finding time, so technology solutions are needed to ease the burden.
By Stuart Wall
Building a Business
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
Tech
Startup Aims to Meet Tech Challenges of Dining Industry
Red Book Connect's solutions for the four biggest issues restaurants face are already embraced by large numbers of businesses.
By Adam Toren
Building a Business
This Startup Landed Groupon as Its First Customer. Here’s How.
The CEO of Yesware shares 8 secrets to landing that first big client.
By Minda Zetlin
Building a Business
Why Landing at a Big Retailer Wasn’t Our Golden Goose
For product-focused startups having your item on the shelves of big-box stores isn't always what it is cracked up to be. Here are three hidden challenges you may face.
By Jason Lucash