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Brand Reputation

Branding

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
Brands

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Brand Reputation

Are You Losing Followers? Ask Yourself These Questions.

It's time to get brutally honest. If your growth has stalled out, or never quite took off like you'd hoped, ask yourself the following questions.
Referrals

25 Ways to Ask for a Referral Without Looking Desperate

Make it as easy and enjoyable as possible for your clients to let people know that you do good work.
Branding

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Hiring

4 Tactics to Steal From Startups That Find the Best Talent

Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
Brand Reputation

What to Consider Before Your Brand Takes a Stand Politically

The costly #DeleteUber backlash shows that large majorities of Americans, and not just millennials, will harshly punish a brand they perceive as unethical.
Online Reputation Management

Who's Managing Your Online Reviews?

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.
Branding

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Branding

5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Branding

4 Strategies That Drive Brand Loyalty

Your organization likely has some brand advocates constantly engaging on social media. So, surprise them.
Customer Service

10 Reasons Why Good Customer Service Is Your Most Important Metric

Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.
Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?