Brand Reputation

Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Getting Publicity

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Leadership Accountability

How Accountability Can Be Your Competitive Advantage

During the recent internet outage, one particular company demonstrated that being proactive is a simple but powerful move.
Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Branding

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Marketing

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Brand Building

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Crisis Management

Swimming Through Crisis: The Stats Behind Lochte's Apology

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
Branding

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Crisis Management

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Branding

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Brand Reputation

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Branding

5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Branding

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.