Brand Reputation: Page 5
Got an Unexpected Media Inquiry? Don't Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
If You're Not Thinking About Brand Equity, You Should Be. Here's Why.
Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.
Want Your Business to Grow? Ask Yourself This Question Every Time You Make a Decision.
Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.
These 4 Elements Are Key to Branding Your Business
In today's world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
10 Reasons Why Your Brand Needs to Be Online in 2022
The internet has become the great equalizer as opportunities continue to increase in the online space.
How Companies Like Facebook Can Fix Their Reputations as Employers
Employees increasingly looking to quit? Here's how some well-placed talent experience dollars can burnish a company's reputation internally.
Step 1 to Personal Brand Building is Not What You Think
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
The Relationship Between Reputation and Brand
Brand reputation is the determining factor that decides whether consumers will pay and recruits will apply.
5 Challenges Confronting Every Business and Their Personal Brand
Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry
Why You Need a Personal Brand to Succeed
Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.
10 Steps to Future Proofing Your Personal Brand for 2022
Get a head start to positioning, packaging and promoting your personal brand in a growing online world.
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches.