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Brand Reputation

Ready For Anything

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Branding

5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Branding

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Mobile Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Trust

10 Ways You Can Gain Trust Online

Build your reputation and credibility with these tested tactics.
Subway

Ex-Subway Pitchman Jared Fogle to Plead Guilty to Sex With Minors, Child Porn

The former spokesman for the sandwich chain is expected to accept a plea deal on Wednesday.
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Project Grow

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
brand ambassadors

What Does It Mean to Be a Good Brand Ambassador?

Does Taylor Swift and her 57 million followers on Twitter interest you?
McDonald's

Obama's Ex-Press Secretary Is Now Working at McDonald's

McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
Reputation Management

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Project Grow

5 Essentials for Achieving Long-Term Success in the Tech Sector

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Credibility

8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.