Brand Reputation

Branding

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Mobile Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Trust

10 Ways You Can Gain Trust Online

Build your reputation and credibility with these tested tactics.
Subway

Ex-Subway Pitchman Jared Fogle to Plead Guilty to Sex With Minors, Child Porn

The former spokesman for the sandwich chain is expected to accept a plea deal on Wednesday.
Marketing

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
brand ambassadors

What Does It Mean to Be a Good Brand Ambassador?

Does Taylor Swift and her 57 million followers on Twitter interest you?
McDonald's

Obama's Ex-Press Secretary Is Now Working at McDonald's

McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
Reputation Management

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Tech Startups

5 Essentials for Achieving Long-Term Success in the Tech Sector

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Credibility

8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Customer Relationship

How to 'Fire' Bad Customers Without Burning Bridges

There are several things you can do to make the process as pain-free as possible for both parties involved.
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'

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