Branding | Page 7

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.

Pistakio co-founders Francine Voit and Nicola Buffo had no interest in 9-5 office jobs — so they became entrepreneurs.

Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.

Rebranding aligns a company's identity with evolving products, audiences and market demands.

Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.

After announcing the collaboration last winter, the first co-branded location will open in early 2025.

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Here's how your business can stand out to job seekers.

Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?

Tumble co-founders Justin Soleimani and Zach Dannett envisioned a better, easier-to-handle kind of rug — so they got to work on it.

Sovereign Brand's Brett Berish discusses embracing authenticity, learning from "failures" and partnering with music icons.

There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.

The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.

Cooper Hefner submitted a $100 million offer to buy back his dad's storied brand.

How do you find a working business model? Do it like Rowan—a brand that reinvented itself many times before finally piercing the ear-piercing market.

Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember.

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.

Karen Frederick, 43, wanted to establish a fulfilling, home-based career.

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.