There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.
From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.
A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.
Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.
Like the ancient mariners who first steered their ships by it, you can help your team find their way with a well-thought-out vision that's communicated to everyone and reinforced every day.
The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a brand — requires those managing reputations to keep up with emerging tech to best serve their clients. AI is the latest stop on this journey.
In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities.
The Harris-Trump presidential debate offers us all unexpected lessons in personal branding. As entrepreneurs and leaders of our organizations, learning how to build and manage our perception is key.