Building Your Online Presence
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
New trends that are altering the way brick-and-mortar companies do business.
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
How to make the social network's video conferencing tool work for your business.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
Small Business Heroes
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
The hot social network can help boost website traffic, sales and customer retention.
The right messages, distinctive content and incentives are key to 'social optimization.'
Starting a Business
Consider these six tips from small-business owners and experts before deciding on a website name.