Between the dazzle of contemporary communication technology and the need to keep overhead low, entrepreneurs risk underestimating the value of meeting clients face to face.
Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
Diplomatically helping people see the usefulness of your product when they don't, and gracefully conceding when they genuinely don't need it, are cornerstones of long-term success.