Closing Sales | Page 4

An "expert" in your industry is just that. An "entrepreneur" knows how to sell.

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.

The steps to take when everything is on the line.

You may not need a sales script after this.

The very structure of your goals may need to change, as may your sales employees' incentive plan.

Product demos don't have to be rote exercises. Instead you can weave in storytelling and videos that address your buyers' pain points.

Walk yourself through your sales process and learn to think like a consumer.

Consider your audience.

It's time to change your approach.

When trying to close a deal, it's not all about you.

It seems counterintuitive, but you'll close more deals if you stop pitching. Ask questions, listen and get to know what your prospective client really needs.

Being talkative and persuasive are often treated as must-have skills for salespeople, but in fact, you don't even need them anymore.

The key takeaway here is this: Sales cures all.

Ego, hierarchy and company politics are common reasons people don't buy when it seems there is no reason they won't.

Have you learned about the four primary buyer archetypes? Maybe it's time you did.

First you have to get clear with yourself, then you turn your focus upon a customer or prospect to discover what they need and whether you can help.

To start a sales relationship off right, you have to offer value out of the gate, but just as important is attempting to understand a prospect's challenges. Without these essential exchanges, you're just pitching into the wind.

Have you ever considered the wisdom of initially going after prospects who have little chance of being interested in your product?

Asking genuine and caring questions is the number one way to build trust with anyone, including prospects.

Transform sales by implementing small changes.

Use the "swim move" to transform your technique and crush your goals.