Marketing
4 Cheap Marketing Strategies to Try This Spring
If you put marketing on the back burner during the ongoing crisis, you're not alone. Here are some ways to bring marketing back into your operation without breaking the bank.
Community | Page 4
Thought Leaders
How to Turn Your Customer Base Into a Community To Help Your Business Succeed
When people feel like they are part of something, good things happen.
By Imran Tariq
Building a Business
How Can Virtual Communities Create Value for Business?
Building an online community is the best way to keep your customers engaged and loyal.
By Jean Hamon
Marketing
Community Is Key in Building a Multimillion Dollar E-commerce Company
Community-focused programming helps create a cult of loyalty for your e-commerce company.
By Mike Schmidt
Buying a Franchise
How to Find the Right Franchisees, According to D1 Training’s COO
Dan Murphy is an Army vet and a former NCAA athlete who knows the power of community. Now, as COO of the gym franchise D1 Training, his business is only as strong as its weakest link.
Building a Business
How to Claim the Ripple Effect
Want to boost your impact? Start thinking bigger and bolder about your work.
Building a Business
6 Ways to Build a Bond With Customers
Now more than ever, you can't just deliver a good product. You need to improve consumers' lives. We asked six entrepreneurs: How do you strengthen your relationship with customers?
Building a Business
It’s Not About What You Do. It’s About Why You Do It
Remember that when your world feels shaken.
By Jason Feifer
Building a Business
7 Ways to Bootstrap Your Community
Today it's more viable than ever to bootstrap your way to success. Here are seven self-starter tips that will build your business and the community that sustains it.
Online Presence
What I Learned About Business and Human Connection From Live Streaming for 100 Straight Days
I started going live on YouTube every day at the same time to give my audience something to look forward to. Little did I know it would ignite an incredible community of business professionals.
By Pat Flynn
Business Operations & Logistics
What to Expect from Recovery, According to a Hong Kong Entrepreneur
Cheryl Leung's Hong Kong-based fashion brand is months ahead U.S. businesses in terms of recovery. Here's what she says you should expect.
Human Resources
Who Are Your ‘Friends’? Inclusive Leadership Starts With Your Social Circles
How can we expect to show up and be inclusive leaders in our workplaces if we live the majority of our lives in communities surrounded by people who only look like us?
By Mita Mallick
Building a Business
How to Build an Online Community of Like-Minded Entrepreneurs
Four easy ways to amplify your impact.
By Steve Tan
Business Operations & Logistics
4 Ways to Find Opportunity in a Crisis
Nurturing your company culture, strengthening community ties, delivering what your customers need and putting your best foot forward on your website are sound strategies for weathering the storm.
Business News
Facebook Expands ‘Community Help’ Hub for People in Quarantine
The feature will help people connect with neighbors in need of assistance.
By Karissa Bell
Business Operations & Logistics
4 Ways Entrepreneurs Can Support Their Customers and Community in Testing Times
As we fight a universal calamity, let's use our platforms for generosity however we can.
Thought Leaders
How to Build a Community like Lyft, Airbnb and Github
How these giants built three pillars into their businesses (and how you can too).
Building a Business
5 Ways Esport Entrepreneurs (and All Other Business Leaders) Can Build An Active Community
An engaged user base is the secret to growth, whether in video games or any industry.
By Andrew Medal
Thought Leaders
Streamline Your Community Organizing Efforts with NationBuilder
This all-in-one tool makes outreach and organization easier than ever.
Entrepreneurs
What It’s Like Inside Spanx Headquarters
Failure is supported -- and even encouraged -- at the billion-dollar shapewear brand.
By Hayden Field
Business News
How to Connect With Your Community to Grow Your Business
Tips and simple steps to help you start strong and keep growing.
Thought Leaders
How Rebecca Minkoff Is Sharing Business Resources With Female Founders
Women who join this organization can hear hands-on advice for their businesses.
Building a Business
How Mailchimp’s Headquarters Fuels Creativity
The online marketing company encourages its employees to think way, way outside the box.
By Hayden Field
Building a Business
What It’s Like Inside DraftKings
The fantasy sports site's staff celebrates teamwork in and out of the office.
By Hayden Field
Building a Business
How to Build a Community Around Your Brand
Jessica Abo sits down with the CEO and founder of everyday essentials brand GEM.
By Jessica Abo
Thought Leaders
At Chief, the Club for Female Executives, High-Powered Women Aim to Break the Glass Ceiling — For Good
Take a peak inside the network's TriBeCa clubhouse, where female execs from HBO, Amazon and Instagram come together.
By Hayden Field
Building a Business
6 Tips for Starting a Business That’s an Instant Hit With Locals
Looking to start a business that resonates with locals? Take a cue from Proper Hospitality co-founder Brian De Lowe, who makes sure each of his new hotels authentically reflects its community.