Content Strategy

News and Articles About Content Strategy

Putting Your Spirit Into Ghostwritten Work
Marketing Bootcamp

Putting Your Spirit Into Ghostwritten Work

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.
Craig Corbett
3 Easy Ways to Create Customer-Winning Content
Marketing Bootcamp

3 Easy Ways to Create Customer-Winning Content

Solid content that speaks to customer needs will boost business.
Stephanie Mann
The Ghost of Vine Will Haunt Social Media Marketers Forever
Marketing Bootcamp

The Ghost of Vine Will Haunt Social Media Marketers Forever

Great writing, production and ideas will outlast any fleetingly popular social media platform.
George Chilton
10 Unconventional Ways to Build Your Personal Brand
Personal Branding

10 Unconventional Ways to Build Your Personal Brand

Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
Sujan Patel
4 Ways You're Undermining Your SEO Efforts
Marketing Bootcamp

4 Ways You're Undermining Your SEO Efforts

Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.
Ayodeji Onibalusi
How Small Businesses Can Optimize Content for Better ROI
Marketing Bootcamp

How Small Businesses Can Optimize Content for Better ROI

Improving ROI is a matter of ensuring your work efforts end in tangible results.
Derek Miller
50 Common Mistakes New Content Marketers Make
Marketing Bootcamp

50 Common Mistakes New Content Marketers Make

Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
Jayson DeMers
10 Mistakes Content Marketers Make
Marketing Bootcamp

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
5 Reasons You Need a Content Marketing Strategy Right Now
Marketing Bootcamp

5 Reasons You Need a Content Marketing Strategy Right Now

You don't want to haphazardly produce content without first devising a strategy.
Neil Patel
The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales
Marketing Bootcamp

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales

61 questions to create magic through your (improved) business-writing skills
Yatin Khulbe
5 Ways Worthless Content Is Driving Away Your Readers
Marketing Bootcamp

5 Ways Worthless Content Is Driving Away Your Readers

Think you made a bad post? I promise you, it could be worse.
Ryan Erskine
The Content Marketing Arms Race -- to Participate or to Not Participate?
Marketing Bootcamp

The Content Marketing Arms Race -- to Participate or to Not Participate?

Creating content is one thing, promoting your content is the key to its effectiveness.
Clint Evans and Joshua Lee
4 Reasons Your Company Should Use Native Advertising
Make More Happen

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
This Is Why Social Media Analytics Are Essentially Worthless
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Steve Tobak