10 Unconventional Ways to Build Your Personal Brand
Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
4 Ways You're Undermining Your SEO Efforts
Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.
How Small Businesses Can Optimize Content for Better ROI
Improving ROI is a matter of ensuring your work efforts end in tangible results.
content marketing strategy
50 Common Mistakes New Content Marketers Make
Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
10 Mistakes Content Marketers Make
Content marketing must be done correctly, and with focus in order to be effective.
5 Reasons You Need a Content Marketing Strategy Right Now
You don't want to haphazardly produce content without first devising a strategy.
The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales
61 questions to create magic through your (improved) business-writing skills
5 Ways Worthless Content Is Driving Away Your Readers
Think you made a bad post? I promise you, it could be worse.
The Content Marketing Arms Race -- to Participate or to Not Participate?
Creating content is one thing, promoting your content is the key to its effectiveness.
Clint Evans and Joshua Lee
Make More Happen
4 Reasons Your Company Should Use Native Advertising
Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Social Media Metrics
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
9 Ways to Speed Up Content Creation and Connect With More Users
Apply agile marketing practices to crowdsource knowledge, prioritize critical tasks and know when it's time to move on.
4 Ways to Find the Right Freelance Writer for Your Blog
Look for a freelance writer who is looking for an ongoing partnership.
How to Avoid Potential Pitfalls With User-Generated Content
You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Starting a Business
Reprints & Licensing
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