Content Strategy

10 Unconventional Ways to Build Your Personal Brand
Personal Branding

10 Unconventional Ways to Build Your Personal Brand

Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
Sujan Patel
4 Ways You're Undermining Your SEO Efforts
SEO

4 Ways You're Undermining Your SEO Efforts

Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.
Ayodeji Onibalusi
How Small Businesses Can Optimize Content for Better ROI
Content Strategy

How Small Businesses Can Optimize Content for Better ROI

Improving ROI is a matter of ensuring your work efforts end in tangible results.
Derek Miller
50 Common Mistakes New Content Marketers Make
content marketing strategy

50 Common Mistakes New Content Marketers Make

Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
Jayson DeMers
10 Mistakes Content Marketers Make
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
5 Reasons You Need a Content Marketing Strategy Right Now
Content Strategy

5 Reasons You Need a Content Marketing Strategy Right Now

You don't want to haphazardly produce content without first devising a strategy.
Neil Patel
The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales
Writing

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales

61 questions to create magic through your (improved) business-writing skills
Yatin Khulbe
5 Ways Worthless Content Is Driving Away Your Readers
Content Marketing

5 Ways Worthless Content Is Driving Away Your Readers

Think you made a bad post? I promise you, it could be worse.
Ryan Erskine
The Content Marketing Arms Race -- to Participate or to Not Participate?
Content Marketing

The Content Marketing Arms Race -- to Participate or to Not Participate?

Creating content is one thing, promoting your content is the key to its effectiveness.
Clint Evans and Joshua Lee
4 Reasons Your Company Should Use Native Advertising
Make More Happen

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
This Is Why Social Media Analytics Are Essentially Worthless
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Steve Tobak
9 Ways to Speed Up Content Creation and Connect With More Users
Content Marketing

9 Ways to Speed Up Content Creation and Connect With More Users

Apply agile marketing practices to crowdsource knowledge, prioritize critical tasks and know when it's time to move on.
Andrew Raso
4 Ways to Find the Right Freelance Writer for Your Blog
Freelancers

4 Ways to Find the Right Freelance Writer for Your Blog

Look for a freelance writer who is looking for an ongoing partnership.
Jacob Warwick
How to Avoid Potential Pitfalls With User-Generated Content
User-generated Content

How to Avoid Potential Pitfalls With User-Generated Content

You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Ayodeji Onibalusi