Crowdfunding

Starting May 16, Entrepreneurs Can Raise Money in a Whole New Way. Here's What You Need to Know.
Ready To Launch

Starting May 16, Entrepreneurs Can Raise Money in a Whole New Way. Here's What You Need to Know.

The rules for equity crowdfunding will finally go into effect, allowing companies to raise money from anyone.
Catherine Clifford
Former Crowdfunding Site Turned Solar-Loans Provider Mosaic Raises $200 Million
Funding

Former Crowdfunding Site Turned Solar-Loans Provider Mosaic Raises $200 Million

The announcement marks the largest funding to date for Mosaic, which in the last two years has grown into the nation's top loan provider for residential solar installations.
An Entrepreneur's Guide to Navigating Various Funding Options
Funding

An Entrepreneur's Guide to Navigating Various Funding Options

Do your research on different funding options and fine out which ones are best for your idea or product.
Samuel Edwards
This Wearable Promises to Get You Out of Bed With Electric Shocks
Sleep

This Wearable Promises to Get You Out of Bed With Electric Shocks

What's a surefire way to break your snooze button habit? The threat of electrocution.
Coolest Cooler Asks Backers for More Money
Kickstarter

Coolest Cooler Asks Backers for More Money

After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Steve Dent
Still Investing in Real Estate Through Traditional Avenues?
Real Estate

Still Investing in Real Estate Through Traditional Avenues?

Get with the times. Real estate crowdfunding has paved the way for a new and more accessible form of investing.
Steven Kaufman
Crowdfunding, Personal Credit and the 'Bank of Mom and Dad' Are a Few Go-Tos For Cash When VCs Aren't Interested
Business Optimization

Crowdfunding, Personal Credit and the 'Bank of Mom and Dad' Are a Few Go-Tos For Cash When VCs Aren't Interested

Only a tiny fraction of startup funding comes from venture capital firms. So what about everyone else? How are growing businesses supporting the rest of their growth needs?
Aaron Agius
This Crowdfunding Platform's New Tool Lets 'The Crowd' Invest Alongside Elite Venture Capitalists
Equity Crowdfunding

This Crowdfunding Platform's New Tool Lets 'The Crowd' Invest Alongside Elite Venture Capitalists

Equity crowdfunding platform Crowdfunder today announced its new Venture Capital Index Fund.
Catherine Clifford
Hasbro and Indiegogo Want You to Design Their Newest Game
Games

Hasbro and Indiegogo Want You to Design Their Newest Game

An international competition offers the chance for a gaming enthusiast to have their original game idea turned into reality.
An Unlikely Romance Between a Venture Capital Fund and a Crowdfunding Platform Promises to Shake Up Startup Financing
Ready To Launch

An Unlikely Romance Between a Venture Capital Fund and a Crowdfunding Platform Promises to Shake Up Startup Financing

VC firm Collaborative Fund and crowdfunding platform CircleUp announce a partnership, portending a future where the two industries increasingly sit together at the same table.
Catherine Clifford
The SEC Is Itching to Stretch Its Reach Into Venture Deals
Regulations

The SEC Is Itching to Stretch Its Reach Into Venture Deals

Unicorns are a problem for the SEC, and that's a big headache for Silicon Valley and the startup world.
Ray Hennessey
Remembering Forgotten Women of History to Elevate Perceptions of Women Today
Women Entrepreneurs

Remembering Forgotten Women of History to Elevate Perceptions of Women Today

Media education non-profit Feminist Frequency seeks funding for a web series to inspire better representation of women on screen.
Nina Zipkin
Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point
Marketing Bootcamp

Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point

If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Matthew Toren
Are Millennials the Most Generous Generation?
Crowdfunding

Are Millennials the Most Generous Generation?

Millennials are driving crowdfunding, but disrupting the global market for charitable giving.
Andre Bourque

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.