Crowdfunding

$2 Billion Has Been Raised on GoFundMe
Crowdfunding

$2 Billion Has Been Raised on GoFundMe

It took the personal crowdfunding site five years go get to the first billion-dollar mark and only nine months to hit that second billion.
Catherine Clifford
A Startup That Promised Cash to Engaged Couples Breaks Hearts With an Abrupt Pivot
Pivots

A Startup That Promised Cash to Engaged Couples Breaks Hearts With an Abrupt Pivot

After originally offering $10,000 to couples who remained married, SwanLuv changed its model to a crowdfunding platform.
Carly Okyle
7 Lessons They Don't Teach You In Crowdfunding School
Marketing Bootcamp

7 Lessons They Don't Teach You In Crowdfunding School

Crowdfunding? What is that? Learn it in seven techniques.
Martin Zwilling
10 Ways to Fund Your Small Business
Funding

10 Ways to Fund Your Small Business

Equity? Debt? Which one is right for you? (Hint: think carefully before taking loans from friends and family).
Doug and Polly White
The First 100,000 Successful Kickstarter Campaigns, in 10 Numbers
Kickstarter

The First 100,000 Successful Kickstarter Campaigns, in 10 Numbers

The crowdfunding platform released a mountain of data to celebrate its latest milestone. We pulled out a handful of the most interesting bits.
Catherine Clifford
Women Raise More Money With Crowdfunding, Research Shows
Crowdfunding

Women Raise More Money With Crowdfunding, Research Shows

The difference comes down to the words female founders use, according to a UC Berkeley study.
Catherine Clifford
How to Use Crowdfunding to Generate Major PR Buzz
Marketing Bootcamp

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Josh Steimle
5 Important Questions About Real-Estate Crowdfunding
Crowdfunding

5 Important Questions About Real-Estate Crowdfunding

It may seem like just another tech fad. But consider that real estate-specific websites have raked in millions in investments.
Steven Kaufman
This 'Home Disaster Alert System' Is Catching Fire on Kickstarter
Smart Home

This 'Home Disaster Alert System' Is Catching Fire on Kickstarter

The Dome Alert promises to detect flooding and freezing conditions along with carbon monoxide and fire threats.
Laura Entis
How to Choose the Right Crowdfunding Model for Your Business
Crowdfunding

How to Choose the Right Crowdfunding Model for Your Business

It depends on your startup's life cycle, says crowdfunding expert Sally Outlaw.
Geoff Weiss
These Are the Models That Dominate Today's Multibillion-Dollar Crowdfunding Market
Crowdfunding

These Are the Models That Dominate Today's Multibillion-Dollar Crowdfunding Market

Crowdfunding has been around for over 100 years, says expert Sally Outlaw, and it's here to stay.
Geoff Weiss
Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter's Biggest European Failure
Crowdfunding

Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter's Biggest European Failure

Some of the sketchiness associated with crowdfunding should be addressed by the platforms themselves, says Mark Harris.
Kim Lachance Shandrow
CES Has Become an Innovator's Pre-Crowdfunding Launch Pad
CES

CES Has Become an Innovator's Pre-Crowdfunding Launch Pad

Companies that need to raise capital must first create buzz. There is no place better for that than the Consumer Electronics Show.
Andre Bourque
A 'Self-Propelling' Stroller Just Launched on Indiegogo
Indiegogo

A 'Self-Propelling' Stroller Just Launched on Indiegogo

The Internet of Things may soon include a smartphone-controlled stroller equipped with a wireless speaker for music, an electric feeding bottle warmer and a battery charger.
Carly Okyle

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.