Cupcakes

This Franchisee Takes the (Cup)Cake for Making Customers' Celebrations Sweet

Marina Lee traveled the world for Cisco before settling in North Carolina to open her own mini-chain of Gigi's Cupcakes bakeries.

Aiming to Be More Than Just Cupcakes, Crumbs Ventures Into Breakfast

Marcus Lemonis is bringing a limited breakfast menu to select Crumbs locations.

Kate Taylor

Take It From a Cupcake Maker: True Entrepreneurs Are Comfortable Being Uncomfortable

The founder of Gigi's Cupcakes spills on getting vulnerable on 'Undercover Boss,' her cupcake company's explosive growth and why she has never shied away from taking risks.

Kate Taylor

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.

Kate Taylor

Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups

Crumbs is celebrating its reopening under new owners Marcus Lemonis and Fischer Enterprises with 'Crumbnuts' and 'Baissants.'

Kate Taylor

Dessert, Re-Designed

American food franchises are offering treats that satisfy refined tastes.

Jason Daley

Crumbs Buyer's Bid Goes Unchallenged as Chain Prepares to Emerge From Bankruptcy

Lemonis Fischer's $6.5 million bid for the cupcake chain went unchallenged by the public, meaning the final sale of the company is less than a week away.

Kate Taylor

Crumbs Could Get Reprieve Thanks to Investor Group

The recently shuttered cupcake chain could stay open with financing help from an investor group.

Katie Little

Cupcake Chain Crumbs Closes All Stores

A week after being delisted from Nasdaq, Crumbs has abruptly closed all 65 locations nationwide.

Kate Taylor

Georgetown Cupcake Founders: We're Living Proof That the Cupcake Isn't Dead

Reports of its death have been greatly exaggerated, say the duo behind one of the nation's leading cupcakeries.

Geoff Weiss

Cupcake Chain Crumbs Delisted From Nasdaq

The largest cupcake chain in the U.S. is set to delist, after failing to meet stockholder equity requirement.

Kate Taylor

Franchise Players: 'Cupcake Wars' Champ Takes on Franchising

After helping Sweet Arleen's win its third challenge on the Food Network show 'Cupcake Wars,' the cupcake chain's front-of-house manager opened a franchise of his own.

Kate Taylor