Thought Leaders
Understanding the 3 Tiers of Customer Service (and How to Get to the Top)
Where do you stand in terms of customer service? And how do you rise to the top? Here's how to prepare for sustainable bottom-line results.
Customer Loyalty | Page 4
Building a Business
This Digital Media Expert Shares His 6 Pillars of Brand Loyalty That Will Work For Any Business
Despite how crucial it is to growth and success, too many entrepreneurs find it challenging to forge strong customer relationships. Here are strategies that work.
Thought Leaders
These 2 Crucial Customer Service Moments Give You 80% Of Your Value — Here’s How to Capitalize on Them
Want to give yourself a massive leg up on your competitors? Transform how your customer service is perceived by focusing on these two moments in the customer journey.
Thought Leaders
How to Turn an Upset Customer Into Your Company’s Best Advocate
The secrets of turning upset customers into raving fans, courtesy of the scientifically proven principle called "the service recovery paradox."
Thought Leaders
Why Delighting Customers is the Secret Sauce of Successful Management
Delighted customers can become your brand's ambassadors, driving organic growth through word-of-mouth marketing and repeat business.
Thought Leaders
Why Customer Service Is Your Get Out Of Jail Free Card For Business Success
These are the secrets of using customer service as a powerful business advantage, with exceptional results and almost zero risk of it being knocked off.
Marketing
Spending the Most Really Does Win the Most Customers. Here’s Why
Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.
By Sean Allen
Building a Business
Why Staying Human in the Age of AI is Crucial to Business Survival
In the ever-changing tides of consumer trends, only the most adaptable businesses will stay afloat and thrive.
By Jack Truong
Marketing
8 Effective Ways to Connect With Your Customer
Here's how you can stay ahead of the curve when connecting with customers in the digital age.
By Brandon Pena
Thought Leaders
5 Life-Changing Customer Service Secrets You Can Learn From Five-Star Hotels
Dramatically improve the customer service at your business by emulating the great hotels, including The Ritz-Carlton, Four Seasons and Michael Dell's newest ultra-luxury property.
Building a Business
Want Loyal Customers? Teach Them Something New — Here’s How Customer Education Programs Elevate Your Business
Many businesses think they can't afford to invest in customer ed programs, the truth is, they can't afford not to. Here's why.
Building a Business
5 Shocking Customer Service Mistakes You’re Making Every Day (And How to Fix Them Right Now)
Follow these steps so your organization is fondly remembered by customers long after they have experienced your iconic customer service.
Building a Business
As Inflation Bites, Loyalty Programs Are More Important Than Ever. Here’s How to Create One That’ll Stand the Test of Time.
Discounts and rewards form the backbone of loyalty programs. But the future has more in store for companies that are willing to go beyond what exists today.
Marketing
Is Your Company Hitting These Engagement Metrics? If Not, You’re Going to Lose Customers.
Engagement isn't just an industry buzzword that you can ignore. If you care about retaining your customers, you care about engagement and you should care about measuring it.
By Chip House
Building a Business
4 Ways to Provide Excellent Customer Service
Providing excellent customer service is critical for any business that wants to succeed. Here are a few tips on how to build your business with customer service at the center.
Business Operations & Logistics
How Do I Know I’m Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.
Explore how you can leverage first-party data to drive better results and make more informed decisions.
By Sonu Yadav
Marketing
4 Essential Questions Your Market Research Should Always Answer
Do you truly understand your market?
Online Presence
3 Ways to Authentically Brand Yourself as Customer Friendly
Three strategies to improve your customer experience and create a brand of CX excellence
Building a Business
7 Surefire Ways to Turn Your Low Customer Retention Rates Around
Customer loyalty is key to building a thriving business.
Business Plan
Why Do Your Customers Really Buy from You?
As a customer-conscious business, it is essential to sell the hole, not the drill.
Building a Business
6 Ways to Build Trust in an Untrustworthy Industry
If your industry puts you at a disadvantage, you're going to have to work even harder to build trust. Here are six effective strategies you can use.
Marketing
3 Marketing Fails That Demonstrate The Importance of Fundamentals
There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.
By Bryan Karas
Building a Business
How to Retain Customers During an Economic Downturn
To weather a recession, focus on your most loyal customers.
Building a Business
Want Raving Fans Like Tesla and Starbucks? Your Business Needs to Do These 6 Things.
We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?
Building a Business
5 Proven Customer Loyalty Programs That Pay Actually Off
Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
By Nick Brogden
Marketing
Customer Loyalty Is Your Holy Grail for Success. Here’s How to Cultivate It.
Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.
By Matt Bertram
Marketing
How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).
By David Nelsen