Building a Business
3 Reasons Why I Gladly Welcome Competition
When it comes to facing the crowded field, I say: Bring it on.
By Kara Goldin
Customer Loyalty | Page 6
Building a Business
3 Ways to Build the Rewards Program Customers Want
To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.
By Rashan Dixon
Business News
How To Win in Today’s Amazon World
Create a brand that will inspire customer loyalty across all platforms, both online and off.
Tech
How We Analyzed the Nuts and Bolts of ‘Good Sales Methodology’ and Merged 15 CRMs Into One Effective Solution
In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions.
By Aaron Romigh
Building a Business
The Journey to Negative Churn: How You Can Get There by Going the Extra Mile
While sales and marketing are key to gaining and retaining customers, that won't be possible if you don't commit to continuous product improvement.
By Steve Fenlon
Building a Business
How You Can Build Long Lasting Customer Relationships
Here are three ways you can create a customer experience that will develop fans of your business for life.
Building a Business
How to Use ‘the Law of Reciprocity’ to Build Better Business Relationships
Building trust with customers is key, of course. But how do you do that?
Building a Business
The New Strategy for Lifetime Loyalty: Balancing ‘Products’ and ‘Services’
Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
By Fang Cheng
Building a Business
4 Ways to Give Your Customers More Control
No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.
By Rashan Dixon
Building a Business
Why Baseball’s Firings of Scouts Is a Cautionary Tale for Business
Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.
Thought Leaders
11 Entrepreneurs Who Broke All the Rules-and Achieved Great Success
Rules are made to be broken, right? Take inspiration from these founders, who trusted their gut and reaped the benefits.
Building a Business
How CRMs Can Spark (or Continue) Fast Growth
Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.
By Rashan Dixon
Marketing
3 Essentials for Building a Loyal Customer Base
Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.
By Rashan Dixon
Business News
Qualities You must have for a Successful Franchise Business
Establishing and growing a franchise business requires great effort that could sometime be a daunting task
Building a Business
What NASCAR’s Declining Popularity Can Teach Us About Responding to a Changing Market
In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.
By Alex Gold
Thought Leaders
Is Your Customer Support on Life Support?
Revive it with these three principles of outstanding and consistent customer service: culture, data/tools and care.
By David Wagner
Marketing
When Selling Online, Strong Communication With Customers Is Key
Take it one customer at a time.
By BizCast
Business Accounting
3 Applications of Cryptocurrency Beyond Peer-to-Peer Payments
Digital currency isn't just a new way to pay; it's a new way to play the game of business.
By Rashan Dixon
Business Branding
4 Branding Lessons From Nike’s Colin Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
Building a Business
In Order for Your Business to Grow, You Need to Turn Down Customers
While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success.
Tech
Stop Trying to Build the Next Salesforce and Build User Value Instead
We're in the throes of a shift in the way applications are designed and consumed, and it is about to give the user even more power.
By Jon Lee
Marketing
The $62 Billion Reason to Improve Your Customer Experience
There's a huge payoff to having a culture focused on outstanding customer experience. To get there, you need to do these four things.
Thought Leaders
If You Can’t Solve a Customer Complaint in 10 Minutes, You’re Doing It Wrong
It's time to invest in resolving customers' complaints quickly, easily and in the channels they prefer.
By Joshua March
Marketing
How to Take Your Product From Something Customers Buy to Something They Can’t Live Without
Here are four ways to help your business go the extra mile and become an integral element of someone's day.
By Kara Goldin
Business News
How to Make Your Customers Feel Valued
When your customers feel valued, they stay loyal to your business.
Marketing
Here’s How to Earn and Keep the Loyalty of Your Customers
Nobody will buy from you unless they trust you, but once they trust you they will buy again.
Thought Leaders
Are You Listening to Your End Customer? Here Are 5 Reasons Why You Should Be.
As an entrepreneur, you have to lead, but sometimes you have to listen as well.
By Kara Goldin