Tech
Stop Trying to Build the Next Salesforce and Build User Value Instead
We're in the throes of a shift in the way applications are designed and consumed, and it is about to give the user even more power.
By Jon Lee
Customer Loyalty | Page 7
Business News
How to Make Your Customers Feel Valued
When your customers feel valued, they stay loyal to your business.
Marketing
Here’s How to Earn and Keep the Loyalty of Your Customers
Nobody will buy from you unless they trust you, but once they trust you they will buy again.
Thought Leaders
Are You Listening to Your End Customer? Here Are 5 Reasons Why You Should Be.
As an entrepreneur, you have to lead, but sometimes you have to listen as well.
By Kara Goldin
Building a Business
4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic
Make sure your brand and message is inclusive.
Marketing
This 8-Figure Business Didn’t See Growth Until It Stopped Focusing on the Founder and Started Focusing on the Customer
Kaelin Poulin founded LadyBoss after her own personal weight loss struggles, but becoming customer-centric helped her find business success.
Thought Leaders
How to Really Hear and Use Customer Feedback
Listening to criticism pays off big time. Here's how to identify -- and encourage -- the customer love that makes brands flourish.
By Jason McCann
Building a Business
$0 to $1,000 in a Day: How to Create a Community That Keeps Buying and Buying From You
Ecommerce pro Trevor Chapman shares a secret that doesn't take a lot of work but yields huge results.
Marketing
5 World Cup Strategies You Can Steal to Make Consumers Passionate Fans of Your Brand
Watch the World Cup for clues as to how you can drive direct-to-consumer growth.
Building a Business
The One Customer Relations Tip You Need to Grow Sales
Eric Siu lays out why how your customers remember you makes a big difference to your business.
By Eric Siu
Building a Business
How You Can Cultivate the One Thing Customers Truly Want
Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community.
Building a Business
Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions
You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?
By Gayle Teskey
Marketing
5 Reasons Why Your Business Is Losing Customers
Ever think about why people keep buying iPhones, even though they're so darned pricey?
By Katie Lundin
Marketing
Why You Shouldn’t Be Afraid of Email Marketing
Ben Angel talks about the eventual great rewards the marketing format can offer.
By Ben Angel
Tech
4 CRM Hacks Every Entrepreneur Should Be Using
These hacks will help any entrepreneur improve customer service.
Building a Business
Small Businesses That Consider Social Impact Will See One to Their Bottom Line
Corporate social responsibility is gaining currency worldwide. The reasons are not far-fetched, but there is something in it for business owners, too.
By Ali Faagba
Building a Business
5 Customer-Retention Tools Will Help Ensure That Your Customers Keep Loving You
Want to become a rockstar at building a base of loyal customers? Retention is key. And tools can help.
Marketing
Your Customers Have Trust Issues. Here’s How to Reassure Them.
In this era of 'fake news,' show customers who you really are: Stay true to yourself. Get personal. Expose your vulnerabilities.
By Dustin White
Building a Business
Believing Any of These 4 Customer-Experience Myths Could Sink Your Brand
There's a reason why Adidas' Boston Marathon 'congratulatory' email didn't kill the brand.
Marketing
Why Your Business Should Be More Like Trader Joe’s
You don't need to take shortcuts to make profits.
By Jess Ekstrom
Building a Business
You’ll Find the Best Leads in That CRM Software Nobody Is Really Using
Quit making introductory offers to strangers and start engaging with past customers happy they did business with you.
Building a Business
To Keep His Kickstarter Backers Happy, This Entrepreneur Is Wearing Leopard-Print Pants Every Day
'It's a way to prove my level of commitment,' he says.
By Jason Feifer
Marketing
10 Innovative Ways to Excite Your Customers
Indifferent customers are likely to start shopping elsewhere.
Building a Business
Don’t Be Complacent: 13 Proven Ways to Improve Your Business
The best time to tweak your business for the better is when everything is already going well.
By John Rampton
Building a Business
If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments
You must connect with customers on an emotional level to become a 'passion brand.'
Building a Business
How Do You Find Your First Customers?
The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
By Jason Feifer
Thought Leaders
To Keep Customers Loyal Trust That They Can Handle the Truth
You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.