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Facebook Marketing

The Most Influential Companies on Social Media Listen to Their Followers
Social Media

The Most Influential Companies on Social Media Listen to Their Followers

Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.
Jared Hecht | 7 min read
Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Social media is a tool you use. Your website and your email list are assets you own.
Kimanzi Constable | 4 min read
A Business Perspective on the Impact of Production Quality on Video Advertising

A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality.
Serenity Gibbons | 5 min read
5 Forbidden Phrases You Absolutely Must Avoid in Your Facebook Ad

5 Forbidden Phrases You Absolutely Must Avoid in Your Facebook Ad

All caps and too many exclamation points are just the beginning. Facebook is cracking down on 'pain points' content and get-rich-quick schemes.
Tara Zirker | 7 min read
How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.
Nick Chasinov | 5 min read

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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing
Facebook Marketing

5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Sure, Facebook's image isn't great right now, but it's still one of the biggest marketing tools you have at your disposal.
Imran Tariq | 6 min read
4 Uses for a Chatbot That Will Transform Your Business
Chatbots

4 Uses for a Chatbot That Will Transform Your Business

What's the difference between a chatbot and a genie in a bottle? The chatbot is easier to use, is more engaging, and provides a better ROI if you use it in these 4 ways.
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Use These 5 Facebook Ad Hacks to Send Your Ecommerce Sales Soaring
Facebook Marketing

Use These 5 Facebook Ad Hacks to Send Your Ecommerce Sales Soaring

Looking for strong e-commerce growth in 2019? Think about white space on photos, a call to action button and just what your headlines say.
Steve Tan | 6 min read
How to Use Social Media to Get Millennials to Buy From You
Social Media Marketing

How to Use Social Media to Get Millennials to Buy From You

By following these tips, you'll be sure to create a digital presence that captivates millennial consumers.
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The Advantages YouTube Ads Have Over Facebook Ads
Social Media Marketing

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Marketer John Crestani shares some of his favorite tactics for getting the word out on his products.
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Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks
Social Media Marketing

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Putting all of your marketing eggs in the social media basket is a dangerous game.
Katherine Hays | 4 min read
My Company Is Leaving Facebook. And So Can Yours.
Facebook

My Company Is Leaving Facebook. And So Can Yours.

Facebook goes against our moral code as a company, and the clicks we get rarely result in conversions.
Göran Wågström | 5 min read
Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Online Marketing

Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms

Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
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Make 6 Figures a Year With a Free Facebook Group
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Make 6 Figures a Year With a Free Facebook Group

The best part is if you already use Facebook, you'll be able to start using these tips right now.
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3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation
Facebook

3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation

The way you advertise on Facebook is changing dramatically, so here are some of the most important things to note.
Rachel Perlmutter | 6 min read