Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
Starting a Business
Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
Weekly News Roundup
Catch the latest news on Uber and Lyft, and learn how Facebook is gearing up for Super Bowl Sunday.
How to avoid being "that guy" on social media.
The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Call to Action
With one click, users can make a reservation, visit a website, or shop online among other options.
You don't need to be a social-media expert to be an effective marketer on the platform.
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.