How to Make Time for Social Media Marketing
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
Facebook Announces Another Small Business Meetup Roadshow
The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Social Media Marketing
Organic Social Media, the Marketing Tool That Sells Nothing to Anybody
It's hard enough persuading a stranger to buy something online. Asking them to like you is too much.
Why Facebook's Latest Move Could Minimize Your Brand's Reach
The social-networking giant just updated its algorithm to show users more posts from their friends.
4 Ways to Ensure Facebook Inbound Marketing Works for Your Company
With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
8 Ways Businesses Can Benefit From Facebook
Check out how Mark Zuckerberg's marvelous creation can help you convert customers.
4 Tips to Create and Groom a Viral Facebook Video Ad
If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
What You Need to Know About 'Place Tips' for Your Facebook Advertising Campaign
Facebook's locacation-based advertising innovation is poised to compete with Yelp in the rapidly growing market to mobile ads.
The 4 Things You Need to Reach Customers on Facebook
This primer will teach business owners and marketers how to take advantage of all Facebook has to offer.
The Top 5 Ecommerce Trends You Should Look Out For
This year could be huge: Improving the customer experience is key.
Get Ready for Big Changes to Facebook Messenger and Video
Mark Zuckerberg discusses what we can expect during the first day of the company's F8 conference in San Francisco.
Actually, Facebook Isn't Failing Brands and Marketers
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
The Ultimate Hashtag Cheat Sheet (Infographic)
New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Kim Lachance Shandrow
Video Posts Have the Greatest Facebook Reach
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
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