Online Presence
3 Ways to Use Facebook Groups to Attract and Keep Customers
Follow these tips to create different types of groups tailored to specific customers.
Facebook Marketing | Page 9
Online Presence
3 Little-Known Metrics That Can Help Optimize Your Facebook Page
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Online Presence
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Online Presence
Facebook’s Marketing Tools You Might Not Know About
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
By Jason Fell
Online Presence
New Facebook Features Help Businesses Better Manage Their Pages
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Online Presence
3 Ways to Supercharge Fan Engagement on Facebook
Here's how visual images, questions and videos can get your fans buzzing.
Online Presence
Facebook May Have Finally Nailed Local Offers
In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Marketing
Businesses Can’t Afford to Neglect Customer Service on Facebook
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Online Presence
Franchises Get Social
Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
By Sarah Max
Online Presence
Facebook Timeline and Business Pages, Perfect Together
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Marketing
Is the End Near for Traditional Advertising?
The future of advertising may already be written on a Facebook wall.
Marketing
Five Ways to Find Leads from Facebook
On Facebook, behind every business lead is a flesh-and-blood individual
By Ann Handley
Online Presence
How to Build a Fan-Worthy Facebook Page
Five steps to improve your branding power on the social network.
By Starr Hall
Online Presence
Three Social-Media-Fueled Contests for Small Businesses
Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
By Carol Tice
Online Presence
Is Facebook Advertising for You?
Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Online Presence
How Orabrush Cleaned Up On YouTube
Here's how one small business turned hygiene products into social media gold.
By Shira Lazar
Online Presence
How to Find Time to Market Your Company Using Social Media
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
Online Presence
Why Big Corporations Are Putting the Brakes on Social Media
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Online Presence
Five Social Media Mistakes Your Startup Must Avoid
Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
By Neil Patel
Online Presence
How to Leverage Celebrities and Social Media to Build Buzz
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
By Shira Lazar
Online Presence
What Time Is Your Facebook Sweet Spot?
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Online Presence
Facebook: Where Selling Meets Social
Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Marketing
Can ‘Small Business Saturday’ Save Christmas?
We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
Online Presence
How Facebook’s Facelift Affects Your Business
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Online Presence
Facebook Offers Free Ads to Small Businesses
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
By Diana Ransom
Online Presence
Facebook Offers Newbies a Step-by-Step Guide
New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
By John Shinal
Online Presence
What Facebook’s Latest Changes Mean for Businesses
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.