Online Presence
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
By Karen Mishra
Facebook Marketing | Page 8
Building a Business
Are Your Fans Among the Most Social on Facebook? (Infographic)
Here's a look at what types of brands have the strongest and most social communities on the big social network.
Online Presence
Facebook’s Hashtags Might Not Be as Social as You Think
A new report says posts with hashtags get less viral reach than posts without.
Online Presence
New Facebook Update Makes Creating and Managing Promotions Easier
Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Online Presence
Schedule Your Tweets and Other Lessons for a Houston Bookshop
This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
By Linda Lacina
Online Presence
The New Rules to Getting Your Facebook Updates Noticed
In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
By Jason Fell
Building a Business
The 10 Essentials of Facebook Etiquette
Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
By Kevin Allen
Building a Business
As Facebook Hashtags Roll Out, What They Mean for Marketers
A look at how companies will be able to best use hashtags for their marketing purposes.
By Arik Hanson
Online Presence
Like Twitter, Facebook Rolls Out Verified Pages
The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
By Jason Fell
Online Presence
Facebook, Foursquare Redesign Business Pages
What you need to know about the new tools and features.
Online Presence
4 Tips for Using Facebook’s Redesigned News Feed
The new design focuses on larger images and emphasizing content from friends and brands people like.
Online Presence
Facebook’s Graph Search Holds Promise for Social Marketing
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Building a Business
The Best Days to Post to Facebook, Based on Industry (Infographic)
A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Online Presence
New Facebook Rules Limit Use of Text on Images
Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
Online Presence
How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Online Presence
How to Promote Your Business Events on Facebook
Use care in setting up the event, then create excitement with visually compelling posts and ads.
Online Presence
New Facebook Option Can Help Brands Regain Fan Engagement
Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
By Jason Fell
Online Presence
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
A new survey reveals that small businesses are increasing their social media marketing efforts.
Online Presence
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Building a Business
3 App Options for Converting Facebook Fans Into Customers
No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Online Presence
5 Scary Mistakes to Avoid on Facebook
Don't make these no-nos when trying to build your fan base on the giant social network.
By Scott Levy
Online Presence
How a Facebook Search Engine Could Change the Way People Find Your Business
Three things to consider about your Facebook presence in advance of the company's future search tool.
By AJ Kumar
Online Presence
How to Convert Facebook Fans Into Paying Customers
Nurture your fans on Facebook and market to them through email.
Online Presence
Big Companies Are Adapting to Social Media Marketing
New reports show that more large companies are using social media to promote their brands.
Online Presence
3 Ways to Generate Better Leads on Facebook
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Online Presence
How to Build Facebook Fans to Drive Sales
Why collecting 'likes' is a potent and inexpensive way to promote your business.
Online Presence
6 Must-Have Attributes of Social Media Managers
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.