In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have questions or complaints.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.