Holiday Marketing

Franchises

Black Friday Burritos? Moe's Serves Hungry Retail Workers

The restaurant franchise Moe's Southwest Grill has figured out a way to make money on Black Friday: Feed all those shop employees ringing up purchases.
Marketing

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
Technology

5 Tools for Building a Holiday Shopping App

A look at easy-to-use services, plus tips for what to do once your app has been created.
Growth Strategies

Should Small Businesses Join 'Free Shipping Day'?

To help you decide, three entrepreneurs share their past experiences.
Growth Strategies

The Entrepreneur Behind 'Free Shipping Day'

Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday.
Franchises

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

A 2011 Holiday Shopping Trend Snapshot

What retail forecasters expect from online customers during the holiday spending season this year.
Marketing

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Marketing

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
Marketing

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Marketing

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Marketing

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.