Holiday Marketing | Page 2

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.

Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.

The latter part of the year can bring in tons of business, so don't drop the ball by committing one of these errors.

Get your brand marketing in the holiday spirit with these six tips.

While the competition is taking a breath, use this time to create new customers and additional sales.

Procrastinators, rejoice: Toys 'R' Us is keeping stores open all-day and all-night for last-minute shoppers the four days leading up to Christmas.

The percentage of adults thankful for the economic situation in the U.S. is lower than in 2010 and about a fifth of what it was in the mid-1980s, according to a new poll.

Wal-Mart, Starbucks and more are getting a head start on the holiday season, with deals and promotions starting in early November.

From a fish tank that grows food to a wearable camera, here's an early look at some of the coolest items made by entrepreneurs for entrepreneurs.

Free shipping can entice customers to buy your product, but make sure it doesn't lead you awry. Here are common mishaps to be aware of.

Exceed customer expectations through everything from great customer service to surprise gifts.

The restaurant franchise Moe's Southwest Grill has figured out a way to make money on Black Friday: Feed all those shop employees ringing up purchases.

How to engage mobile shoppers who are in a hurry and looking for deals.

A look at easy-to-use services, plus tips for what to do once your app has been created.

To help you decide, three entrepreneurs share their past experiences.

Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday.

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

What retail forecasters expect from online customers during the holiday spending season this year.